#11: 6 Ways to Win on eComm with Betsy McGinn
Today I'm interviewing Betsy McGinn of McGinn eComm, former ecommerce director for Seventh Generation, and other various capacities at some of the world's largest food CPG's like Hain Celestial Group ...
24 Jul 202028min
#10: Lowering Your Advertising Cost: Bricks and Clicks
Lowering your Amazon ACoS means more money (and profit) in your pocket.Today I'm covering the 3 ways to lower your ACoS on Amazon through:1. Keywords2. Manual Ads3. OptimizationReferences:Jen's Free R...
9 Jul 202019min
#9: Defining Legal Liability in the New Normal: Bricks and Clicks
So many industries are turning to virtual collaboration in the wake of the COVID-19 pandemic. From telemedicine to critical board meetings and more, the world's businesses are finding ways to succeed ...
25 Jun 202030min
#7: Gratitude, Empathy & Mindfulness in Retail
With so much going on in the world these days, it’s important to stay positive and grounded.On today’s Bricks and Clicks podcast, Mike Allsup teaches us a method called GEM, which stands for Gratitude...
18 Jun 202026min
#6: How to Create a Referral Program that Fuels Sales Growth
What if you could build out a referral partner network that brought your PERFECT customer or client to you? No more wining and dining and woo’ing and pleading to get customers to pay for your services...
28 Mai 202020min
#5: From Instagram to TikTok, How Retailers Should Use Social Media
Welcome back to another Bricks and Clicks podcast! Today, I’m interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina.When I have questions about social media marketin...
14 Mai 202036min
#4: How to Reach Your Customers During Lockdown
Today on Bricks & Clicks, we’re going to talk about the positives and negatives of the Coronavirus on retail.In episode 1, I talked about 6 Ways to Protect Your Product-Based Business During the Coron...
30 Apr 202012min
#3: Using Stories to Sell Your Brand
Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product.Sound counterintuitive? It’s actually not. Storytelling is as old as the first hum...
16 Apr 202055min
