The Best Scripts to Use in Google Ads (Episode 452)
What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads. Try O...
3 Mar 202535min
Enhanced Conversions, Performance Max, & Micromanaging (Episode 451)
Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a di...
24 Feb 202535min
How Google Ads Keyword Matching Works (Episode 450)
Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the off...
17 Feb 202527min
Why Businesses Don’t Grow from PPC (Episode 449)
This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is n...
10 Feb 202534min
Bidding, ROAS, & AI (Episode 448)
Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Ro...
3 Feb 202531min
How Successful are Ads on Google? (Episode 447)
This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not kno...
27 Jan 202534min
Search Terms in Performance Max (Episode 446)
This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener wh...
20 Jan 202533min
Improving The Quality of Leads (Episode 445)
Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a bett...
13 Jan 202537min
