The Right Way to Use Audiences (Episode 476)
What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discus...
18 Aug 202533min
When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)
There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks ...
11 Aug 202534min
Competitor Campaigns: When, Why, and How (Episode 474)
Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And...
4 Aug 202534min
How to Audit a Failing Google Ads Account (Episode 473)
If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 lev...
28 Jul 202530min
Answering Questions from Listeners! (Episode 472)
This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly s...
21 Jul 202532min
Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)
This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of se...
14 Jul 202537min
Cookie Consent Explained from a Google Ads Perspective (Episode 470)
Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads on Google! Try Opteo for free for 28 days - http...
7 Jul 202527min
The Budget Bulls-Eye Principle (Episode 469)
Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must ...
30 Jun 202522min
