Three trends shaping marketing measurement in 2025
This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers ...
20 Mai 202536min
Entertainment as a brand-building strategy
Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and Michaela Kron-Hags, Global Marketing Campaign Dire...
15 Mai 202545min
Earnings season trends marketers need to know
Consumer changes, pricing, politicization, retail media and more. Ian Whittaker, co-founder at Liberty Sky Advisors, joins WARCs Anna Hamill to pick out the top stories to watch from quarterly earning...
13 Mai 202534min
The next era of retail media
Retail media is expanding beyond e-commerce ecosystems and into channels like social media and connected TV. Kiri Masters, an independent commentator on the retail media industry, discusses the opport...
8 Mai 202515min
Nouveau nihilism emerges among wary consumers
Economic upheaval is hitting consumer confidence hard, and 'nouveau nihilism' is on the rise. Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader and CEO/Creative Ex...
6 Mai 202530min
Highlights from the WARC Awards 2025
Which work made the podium in this year's regional WARC Awards? WARC's John Bizzell and Anna Hamill dig into the highlights. See all the winners across regions on our awards page. For 40 years, WARC h...
1 Mai 202520min
How advertising ended up with a news problem
The relationship between brands and news media has deteriorated in recent years. WARC's Alex Brownsell is joined by Omar Oakes, founder at OOmph and Jamie Credland, CEO of World Media Group, to discus...
29 Apr 202531min
The CMO as a winning coach
How can brands move to a truly integrated 'brand x performance' model? In this fourth installment covering WARC’s Multiplier Effect research, Americas Editor Ann Marie Kerwin sits down with Prophet's ...
24 Apr 202533min
