How brand equity drives growth
WARC’s new effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA’s Chief Strategy Officer and Michael Reh,...
27 Feb 202529min
Are marketers missing the podcast opportunity?
Podcasts are having a big moment. But why is ad spend so sluggish in the channel? WARC's Alex Brownsell speaks to Timi Siytangco, Key Account Director, Asia, Acast and Giles Martin, EVP, Strategy & In...
25 Feb 202534min
Most Contagious NYC: How Grubhub and Solo Stove leverage buzz to build brand
In this second of a two-part series covering Most Contagious New York, WARC gathers takeaways from the day from Contagious principal strategist Chris Barth, and interviews presenters George Bryant fro...
20 Feb 202535min
Most Contagious NYC: How Clash of Clans and Nutter Butter think differently
Why Clash of Clans launched a true crime podcast, and how Nutter Butter's smart strategy transformed the brand. WARC's Ann Marie Kerwin speaks to DAVID NY's Paula Vampre and André Toledo, and Dentsu C...
18 Feb 202532min
Analyzing 2025’s Super Bowl Ads
In this episode of the WARC podcast, Becca Peel, the head of advisory at Contagious North America, and Vanessa Chin, senior VP of marketing for System1, unpack what stood out about this year’s ads wit...
13 Feb 202530min
Media planning in an age of abundance
Discussing the biggest trends set to shape media planning and the wider ecosystem this year; planning in the era of abundance, the rewiring of search, and commerce media can help build brands. WARC's ...
11 Feb 202534min
Beyond the Buzz: Linking Effectiveness and Earned
Following WARC Advisory and Edelman’s Beyond the Buzz report, Tom Hehir and Jay Gallagher from Edelman join WARC’s Aditya Kishore to discuss how earned media can drive greater effectiveness. With advi...
6 Feb 202526min
APG Creative Strategy Awards: How great strategy drives business growth
A deep dive into Barbie's transformation from a lightning rod to a beloved icon, and how encouraging shoppers to ‘try something new’ had a transformative impact on UK supermarket Sainsbury’s. WARC's L...
4 Feb 202540min
