3 in 15: Luxury marketing in an era of change
This week, Lena Roland, head of content for WARC Strategy is joined by Anna Hamill, senior editor for brands to discuss the recently published report, the WARC Guide to luxury marketing.Topics covered...
6 Apr 202319min
Planning for Effective Outcomes #5: Writing Creative Briefs
The fifth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about writing creative briefs with Strategy Finishing School’s Julian Cole. Stay up-to-date w...
4 Apr 202343min
WARC Talks: Lessons from the WARC Rankings
This week David Tiltman, WARC’s SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative. They discuss the top ranked campaigns from this year's Creative, Media and Effective Rankings,...
30 Mar 202336min
Planning for Effective Outcomes #4: Metrics and Measurements
The fourth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about metrics and measurement with Harry Davies, VP of marketing investment and effectivenes...
28 Mar 202336min
3 in 15: TikTok platform insights
David Tiltman, WARC’s SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to talk about the first Platform Insights report from WARC Media. Tackling TikTok, they explore the plat...
23 Mar 202320min
Planning for Effective Outcomes #3: Performance v Brand
The third episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about performance versus brand with Jellyfish's Claire Strickett and Tom Roach. Stay up-to-da...
21 Mar 202353min
WARC Talks: How measuring effectiveness combats ad fraud
This week WARC talks ad fraud with US Commissioning Editor Cathy Taylor and David Beaton, of Navigation ME and Crater Lake & Company. How measuring and optimizing against real-world effectiveness outc...
16 Mar 202329min
Planning for Effective Outcomes #2: Starting out right
The second episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about starting out right with Mark Ritson. Stay up-to-date with the latest marketing and adv...
14 Mar 202342min
