Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues
On this episode of The Whisker Report, hosts Mary Tan tackles a topic no pet business or animal rescue ever wants to face—but absolutely must be prepared for: crisis communications. Joined by producer...
2 Feb 35min
Whisker Report - Episode 36 Marketing Without the Mayhem: Simple Strategies for Pet Pros
On this episode of The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Matt Aldrich, founder of Pet Engine Marketing, for a practical, no-overwhelm conversation about marketing in toda...
28 Jan 32min
Whisker Report - Episode 35 Unleashing the Future: How AI is Transforming Pet Marketing
This week on The Whisker Report, hosts Mary Tan and Pet Life Radio Executive Producer, Mark Winter, welcome Jolanta Smulski, founder of Pet Pro Media, a marketing agency helping pet businesses and res...
3 Nov 202549min
Whisker Report - Episode 34 Expo Edge: APPA’s Playbook for Pet Brands
This week on Whisker Report host Mary Tan and producer Mark Winter welcome Cori Stoutenberg, Director of PR & Research Marketing at the American Pet Products Association (APPA). Cori shares insider st...
17 Okt 202534min
Whisker Report - Episode 33 Marketing Magic with Tori Mistick
This week on The Whisker Report, hosts Mary Tan and Alexane Ricard, along with producer Mark Winter of Pet Life Radio, welcome Tori Mistick, founder of Wear Wag Repeat and host of its popular companio...
10 Sep 202539min
Whisker Report - Episode 32 Be Spotted: How Pet Businesses Can Stand Out
This week on The Whisker Report, Mary and Alex welcome Jamie Keane, founder and owner of Be Spotted, a pet-focused marketing firm helping animal welfare organizations and pet businesses shine. From cr...
27 Aug 202536min
Whisker Report - Episode 31 Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel
This week on The Whisker Report, hosts Mary Tan, Alexandre Ricard, and Mark Winter dive into the world of pet PR, industry trends, and success stories. Mary introduces her new rescue pup, Max, while A...
15 Aug 202538min
Whisker Report - Episode 30 Picture Paw-fect PR: A Photographer’s Journey to Giving Back
Welcome to The Whisker Report, the podcast that helps pet professionals get the purr-fect publicity! This week, hosts Mary Tan and Alexane Ricard (with producer Mark Winter from Pet Life Radio) welcom...
28 Jul 202533min
