How to build a storytelling brand
For this special episode of our weekly podcast, we go behind the scenes of Scandinavian MIND Agency. We talk about.The importance of being insights-driven in your communication What brands can do to s...
20 Okt 202324min
Outdoor’s struggle with sustainability
We take a look at the outdoor industry and its sustainability challenges — and some recent initiatives and solutions that are trying to address them. On the agenda today:We look at some of the Nordic ...
13 Okt 202332min
How to innovate beauty communication
Today we revisit a live panel talk from CIFF, Copenhagen International Fashion Fairs, that we held in August. The panel discusses how brands need to communicate their efforts around sustainability, di...
6 Okt 202338min
What is a Digital Product Passport?
Soon, every product sold in the EU will need to carry a Digital Product Passport (DPP) with information on raw materials, production, distribution, point of sales, and end-of-life scenarios. We speak ...
29 Sep 202355min
The investor’s role in fashion’s transformation
We are revisiting a talk from the Transformation Conference in Stockholm last month, with insights from top fashion investors Erik Karlsson, Head of H&M Ventures, and Jessica Rameau, Partner, Wellstre...
22 Sep 202322min
Helsinki Design Week report: The Finns are walking the walk
We call in from Helsinki, where the 18th consecutive Helsinki Design Week took place this past week. From an action-packed couple of days, we discuss some of the collaborations, initiatives, and brand...
15 Sep 202337min
How to launch a Nordic beauty brand globally (with Ola Gejde)
Today we’re joined by Ola Gejde, founder of Stockholm-based consultancy Daimon Retail, an expert in beauty and retail. We discuss:The state of Nordic beauty from a business perspective.Lessons learned...
8 Sep 202341min
Inside Transformation Conference in Stockholm
We go behind the scenes of the fifth instalment of our bi-annual event Transformation Conference, which took place in Stockholm yesterday. We hear key takeaways and listen to reactions from Sandra Roo...
1 Sep 202336min
