Ep1169: Lauren Freund: Engagement Over Reach

Ep1169: Lauren Freund: Engagement Over Reach

Lauren Freund has spent the last few years inside her dream company, leading social media and influencer marketing at Canva. She describes why traditional influencer playbooks—optimizing for follower counts and reach—are increasingly outdated, and why she now screens creators for deep engagement, relevance, and the ability to truly carry Canva’s message. For her, the messenger is as important as the message, and influencer feedback is anchored in objectives and CTAs, not rewriting their voice. On the brand side, she runs every idea through a simple but demanding filter: why share and why care—why the company should post it, and why the audience would genuinely care. From there, she uses each platform’s “success signals,” like shares/saves or time-on-post, to decide when to use video and when carousels outperform. Lauren closes by reflecting on working at a product she genuinely loves and how the ever-changing worlds of social and AI keep the work exciting and experimental.#20MinuteLeaders #SocialMediaStrategy #InfluencerMarketing #CreatorEconomy

Avsnitt(1170)

Ep77: Nicole Priel | Vice President at Ibex Investors

Ep77: Nicole Priel | Vice President at Ibex Investors

Nicole is an early stage investor with Ibex Investors where she focuses on Israeli tech startups. She serves as a mentor in several accelerators and is an active member of the startup ecosystem in Israel. In her spare time she enjoys connecting job seekers with jobs, leading the Brandeis Alumni Club of Israel, reading, and playing tennis. She lives in Raanana with her husband and their 3 children.

29 Aug 202022min

Ep75: Keren Herskovici | Co-Founder and Managing Director, Woman2Woman

Ep75: Keren Herskovici | Co-Founder and Managing Director, Woman2Woman

Keren is Co-Founder and Managing Director of 8200 Woman2Woman. She works as a Finance Manager at a cybersecurity company founded by 8200 alumni. Previously Herscovici worked as the Israeli Accounting Manager at Check Point Software Technologies and as a valuation and strategy consultant at PricewaterhouseCoopers, leading projects for some of the largest companies in Israel. Herscovici also served in various roles for Unit 8200 of the Israeli Intelligence Corps and is currently a board member of the 8200 Alumni Association

28 Aug 202020min

Ep72: Daniel Tal Mor | Co-founder and CEO at Lumen

Ep72: Daniel Tal Mor | Co-founder and CEO at Lumen

Daniel is the co-founder and CEO of Lumen, a company developing consumer nutrition management platform based on a small device that measures metabolism in a single breath and provides personalized food, lifestyle, and health recommendations. Lumen sold 10,000 devices on Indiegogo during the pre-campaign. Previously, Daniel co-founded Wibiya, acquired by Conduit, and later held VP roles at Conduit.

28 Aug 202021min

Ep73: Anat Binur | Co-founder and CEO of UkkoPrev. Investment Partner, Innovation Endeavors

Ep73: Anat Binur | Co-founder and CEO of UkkoPrev. Investment Partner, Innovation Endeavors

Anat is the co-founder and CEO of Ukko Inc., a biotech startup backed by top-tier Silicon Valley VCs which is solving food allergies and sensitivities. Previously, Anat was an Investment Partner at Innovation Endeavors, a venture firm backed by Alphabet’s Eric Schmidt. Anat also worked for Israel’s State Attorney, on Capitol Hill and with the World Bank. She received her PhD from MIT, an MPA from Columbia University and a law degree from Hebrew University.

28 Aug 202020min

Ep71: Eli Bildner | Co-Executive Director at Concourse Education

Ep71: Eli Bildner | Co-Executive Director at Concourse Education

Eli's experience spans entrepreneurship, philanthropy, and politics. As an early employee at Coursera, Eli helped lead the company's international expansion, growing the platform to a million Chinese users in just over a year. Eli has also consulted on housing policy for the Chan Zuckerberg Initiative and on education for Bloomberg Philanthropies, and managed a winning political campaign in rural Alaska.

28 Aug 202020min

Ep74: Alon Alroy | Co-Founder and CMO (and CCO) of Bizzabo

Ep74: Alon Alroy | Co-Founder and CMO (and CCO) of Bizzabo

Alon is the Co-Founder, CMO & CCO of Bizzabo, an all-in-one Event success platform and one of the fastest-growing event tech companies in the world. He was named one of the meetings industry's "40 under 40 young leaders” by Collaborate Magazine, and one of the top 10 Israeli CMOs by Geektime.com. Alon was a member of the exclusive NYC Venture Fellows Program and graduated with high honors from the IDC and the Zell Entrepreneurship program.

28 Aug 202021min

Ep68: Jeremy Rossmann | Co-Founder of Make School

Ep68: Jeremy Rossmann | Co-Founder of Make School

Jeremy dropped out of MIT to found Make School, a new college offering a project-based Bachelor's in Applied Computer Science. Their students have gone on to get jobs at Facebook, Google, Apple, and other top companies and startups. They recently designed a new student loan protection plan to ensure that no graduate has to pay their student loans unless they have a job.

27 Aug 202020min

Ep70: Dani Arnaout | Tech Speaker & Author at Forbes 30 Under 30

Ep70: Dani Arnaout | Tech Speaker & Author at Forbes 30 Under 30

Dani is the co-founder and CTO of Saily, one of the top ranking shopping apps on the App Store with over 500,000 users (acquired). He was featured on Forbes’s 2018 30 Under 30 list in Enterprise Technology for his work on Abstract Layer, programming AI that automates software development. He is a Global Facilitator at Techstar’s Startup Weekend and has hosted various events all over the Middle East, Europe, & the US.

27 Aug 202020min

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