Ep1169: Lauren Freund: Engagement Over Reach

Ep1169: Lauren Freund: Engagement Over Reach

Lauren Freund has spent the last few years inside her dream company, leading social media and influencer marketing at Canva. She describes why traditional influencer playbooks—optimizing for follower counts and reach—are increasingly outdated, and why she now screens creators for deep engagement, relevance, and the ability to truly carry Canva’s message. For her, the messenger is as important as the message, and influencer feedback is anchored in objectives and CTAs, not rewriting their voice. On the brand side, she runs every idea through a simple but demanding filter: why share and why care—why the company should post it, and why the audience would genuinely care. From there, she uses each platform’s “success signals,” like shares/saves or time-on-post, to decide when to use video and when carousels outperform. Lauren closes by reflecting on working at a product she genuinely loves and how the ever-changing worlds of social and AI keep the work exciting and experimental.#20MinuteLeaders #SocialMediaStrategy #InfluencerMarketing #CreatorEconomy

Avsnitt(1170)

Ep69: Liran Yaacobi | Theater Educator

Ep69: Liran Yaacobi | Theater Educator

Liran is a theater educator at the Walworth Barbour American International School in Israel. She teaches Drama from pre-school to high school students and directs two theater productions each year.  After years of academic studies and working in start-up companies, she decided to go back to her childhood passion and studied physical theater under the instruction of Sofi Moskowitz. She found her true passion combining her love for the stage and her love of teaching, and has been doing so for over a decade.

27 Aug 202024min

Ep67: Larry Diamond | Senior Fellow at the Hoover Institution, Stanford University

Ep67: Larry Diamond | Senior Fellow at the Hoover Institution, Stanford University

Larry Diamond is a senior fellow at the Hoover Institution and at the Freeman Spogli Institute for International Studies. He is the founding coeditor of the Journal of Democracy and also serves as senior consultant at the International Forum for Democratic Studies of the National Endowment for Democracy. His research focuses on democratic trends and conditions around the world and on policies and reforms to defend and advance democracy.

27 Aug 202021min

Ep66: Hadar Pode | Director of Porsche Digital Tel Aviv

Ep66: Hadar Pode | Director of Porsche Digital Tel Aviv

Hadar is the Director of Porsche Digital in Tel Aviv, responsible for scouting for companies and technologies that can transform Porsche through projects and investments. Previously, she led Deloitte’s new startups practice, where she and her team provided growth opportunities to leading startups as well as tech scouting services for Fortune 500 companies. Hadar is a certified lawyer with experience in the M&A space, and is an alumni of the IDF 8200 unit.

27 Aug 202018min

Ep62: Nadine Kreisberger | President of Neidan Inc

Ep62: Nadine Kreisberger | President of Neidan Inc

In her counseling work, Nadine combines her original background in psychology, business, politics, the media, shamanism & wisdom schools. She grew up in Paris, developed a classical music company in New York, spent time near the lava flows in Hawai’i, was the right hand of the leading female politician in Mongolia, had a therapy practice and TV shows in New Delhi. She is now working as a “Joint Journeyer” (a term she prefers to coach or therapist) in the Bay Area and around the world.

26 Aug 202025min

Ep61: Itai Pinki | Professional Stand Up Magician

Ep61: Itai Pinki | Professional Stand Up Magician

Itai is an Israeli magician & stand-up comedian, having performed and emceed conferences all over the world for over 15 years (most notably in front of the biggest tech companies one can imagine). Due to his ability to effectively convey promotional messages, companies have chosen him as a presenter on social media. He has weekly spots on several TV shows, and co-founded a weekly dinner-show, "Sorcerers Night", that has been ranked #1 activity in Tel Aviv since 2014.

26 Aug 202021min

Ep64: Or Matias | Broadway Musical Director, Composer & Writer

Ep64: Or Matias | Broadway Musical Director, Composer & Writer

Or is a composer, music director, and music producer. He has worked extensively on and off Broadway (The Great Comet of 1812, Preludes, Octet), and has collaborated with artists such as Josh Groban, the Trans Siberian Orchestra, and others. His compositions for theater have been performed worldwide, and his work has garnered numerous awards and nominations. A graduate of both Juilliard and NYU, he continuously strives to bridge the gap between various musical genres.

26 Aug 202021min

Ep63: Gigi Levy Weiss | Founding Partner at NFX

Ep63: Gigi Levy Weiss | Founding Partner at NFX

Gigi is a founding partner of NFX (www.nfx.com), a $275m leading seed venture firm in Silicon Valley and Israel. He founded 6 startups over the years including Playtika and Inception and invested in many others including Kenshoo, Moon Active, Plarium, MyHeritage, Optimove, Selina, Houseparty, R2Net, SimilarWeb, NanoRep, Replay Technology, SpaceApe and others. Gigi serves on the Supervisory Board of Bertelsmann as well as on the client advisory council of Facebook.

26 Aug 202025min

Ep57: Sapir Ben Harosh | Associate at Pitango Venture Capital

Ep57: Sapir Ben Harosh | Associate at Pitango Venture Capital

Sapir focuses on early stage investments, focusing on her expertise in deep technology, from idea stage to B Rounds. Within Pitango she is responsible for companies' due diligence process. Previously, she was a Software Engineer at Rafael Advanced Defense Systems, and more recently Cloudshare. Sapir is also a Board Member of the 8200 Alumni Association. In 2017 she founded the 8200 Alumni Youth Community and has been leading it since.

25 Aug 202020min

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