Backfired: The Vaping Wars
99% Invisible25 Juni 2024

Backfired: The Vaping Wars

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead—or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?

In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.

Backfired: The Vaping Wars

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Combat Hearing Loss

Combat Hearing Loss

The US military buys a lot of foam ear plugs. Visit any base and you’ll find them under the bleachers at the firing range, in the bottoms of washing machines. They are cheap and effective at making noise less … noisy. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

26 Juli 201616min

America’s Last Top Model

America’s Last Top Model

In 1943, the Army Corps of Engineers began construction on a scale model that could test flooding in all 1.25 million square miles of the Mississippi River. It would be a three-dimensional map of nearly half of the continental United … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

19 Juli 201619min

The Mind of an Architect

The Mind of an Architect

In the late 1950s, the Institute of Personality Assessment and Research embarked on a mission to study the personalities of particularly creative scientists and artists. Researchers established categories, grouping analytical creatives together (including scientists and mathematicians) as well as artistic … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Juli 201621min

Unpleasant Design

Unpleasant Design

Benches in parks, train stations, bus shelters and other public places are meant to offer seating, but only for a limited duration. Many elements of such seats are subtly or overtly restrictive. Arm rests, for instance, indeed provide spaces to rest arms, but they … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

6 Juli 201613min

Remembering Stonewall

Remembering Stonewall

It started with a place called the Stonewall Inn. Gay bars had been raided by police for decades. Gay, lesbian, bisexual, and transgender people had been routinely arrested and subjected to harassment and beatings by the people who were meant … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

29 Juni 201626min

Home on Lagrange

Home on Lagrange

In 1968, an Italian industrialist and a Scottish scientist started a club to address what they considered to be humankind’s greatest problems—issues like pollution, resource scarcity, and overpopulation. Meeting in Rome, Italy, the group came to be known as the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

22 Juni 201626min

The Blazer Experiment

The Blazer Experiment

In 1968, the police department in Menlo Park, California hired a new police chief. His name was Victor Cizanckas and his main goal was to reform the department, which had a strained relationship with the community at the time. Cizanckas … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

14 Juni 201621min

H-Day

H-Day

September 3rd, 1967, also known as H-Day, is etched in the collective memory of Sweden. That morning, millions of Swedes switched from driving on the left side of the road to driving on the right. The changeover was an unprecedented … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Juni 201615min

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