Backfired: The Vaping Wars
99% Invisible25 Juni 2024

Backfired: The Vaping Wars

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead—or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?

In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.

Backfired: The Vaping Wars

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Holdout (Repeat)

Holdout (Repeat)

Around 2005, a Seattle neighborhood called Ballard started to see unprecedented growth. Condominiums and apartment buildings were sprouting up all over the community which had once been mostly single family homes and small businesses. Around this time, developers offered a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

31 Maj 201616min

Loud and Clear

Loud and Clear

Sub Pop Records has signed some of the most famous and influential indie bands of the last 30 years, including Nirvana, Sleater-Kinney, The Postal Service, and Beach House. Over time, the stars and hits have changed and the formats have … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

25 Maj 201618min

Separation Anxiety

Separation Anxiety

“Für Elise” is one of the world’s most widely-recognized pieces of music. The Beethoven melody has been played by pianists the world over, and its near-universal recognition has been used to attract customers for companies as big as McDonald’s  and as small as your … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

18 Maj 201615min

Turf Wars of East New York

Turf Wars of East New York

Neighborhoods are constantly changing, but it tends to be the people with money and power who get to decide the shape of things to come. New York City has an especially long history with change driven by landlords and real … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

11 Maj 201627min

The Grand Dame of Broad Street

The Grand Dame of Broad Street

The Bellevue-Stratford opened in 1904 and quickly became one of the most luxurious hotels of its time, rivaling the Waldorf Astoria in New York. The building was an incredible work of French Renaissance architecture. It was 19 stories high, had over a thousand … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Maj 201619min

Unseen City

Unseen City

Humans form cities from concrete, metal, and glass, designing structures and infrastructure primarily to serve a single bipedal species. Walking down a familiar city street, it is easy to overlook squirrels climbing in trees, weeds growing up through cracks in … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

27 Apr 201626min

Supertall 101

Supertall 101

Starting in the late 1990s, the government of Taipei began looking into how they could turn global attention to their city, the capital of the small island of Taiwan. The initial idea was to create two 66-story office towers, which … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Apr 201615min

Vox Ex Machina

Vox Ex Machina

In 1939, an astonishing new machine debuted at the New York World’s Fair. It was called the “Voder,” short for “Voice Operating Demonstrator.” It looked sort of like a futuristic church organ. An operator — known as a “Voderette” — … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Apr 201622min

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