Backfired: The Vaping Wars
99% Invisible25 Juni 2024

Backfired: The Vaping Wars

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead—or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?

In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.

Backfired: The Vaping Wars

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Rajneeshpuram

Rajneeshpuram

Indian philosopher and mystic Bhagwan Shree Rajneesh had a vision: he would build a Utopian city from the ground up, starting with 64,000 acres of muddy ranchland in rural Oregon. Purchased in 1981, this expanse was to become both a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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Dead Letter Office

Dead Letter Office

When something is lost in the mail, it feels like it has disappeared into the ether, like it was sucked into a black hole, like it no longer exists. But, it turns out, a lot of the mail we think … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

30 Sep 201516min

A Sweet Surprise Awaits You

A Sweet Surprise Awaits You

On the night of March 30, 2005, the Powerball jackpot was 25 million dollars. The grand prize winner was in Tennessee, but all over the United States, one hundred and ten second-place winners came forward. Normally just three or four … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

23 Sep 201514min

Milk Carton Kids

Milk Carton Kids

On a Sunday morning in 1982, in Des Moines, Iowa, Johnny Gosch left his house to begin his usual paper route. A short time later, his parents were awakened by a phone call–it was a neighbor—their paper hadn’t come. When … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

15 Sep 201516min

Reefer Madness

Reefer Madness

There are around 6,000 cargo vessels out on the ocean right now, carrying 20,000,000 shipping containers, which are delivering most of the products you see around you. And among all the containers are a special subset of temperature-controlled units known … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

9 Sep 201514min

Bathysphere

Bathysphere

In 1860, a chance find at sea forever changed our understanding of marine habitats, sparking an unprecedented push to explore a new world of possibilities far below the surface of our planet’s oceans. Deep sea life, previously thought possible down … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

2 Sep 201521min

The Great Restoration

The Great Restoration

Stirling, Scotland is the home of Stirling Castle, which sits atop a giant crag, or hill, overlooking the whole town of Stirling. There has been a castle on that hill since the 12th century at least, and maybe before, but … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

26 Aug 201529min

Lawn Order

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In communities across America, lawns that are brown or overgrown are considered especially heinous. Elite squads of dedicated individuals have been deputized by their local governments or homeowners’ associations to take action against those whose lawns fail to meet community … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

19 Aug 201516min

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