Podcast Episode
99% Invisible1 Sep 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Avsnitt(749)

A Series of Tubes

A Series of Tubes

Pneumatic (adj.):  of, or pertaining to, air, gases, or wind. In the world before telephone, radio, and email, the tasks of transmitting information and moving material objects were essentially the same challenge.  The way you sent someone a message was … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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BackStory- Heyward Shepherd Memorial

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I only recently started listening to BackStory with the American History Guys, but it’s already earned a top spot in my crowded weekly rotation. With great stories and lively discussion, the “History Guys” connect our history to the present day. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Two Storeys

Two Storeys

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Names vs The Nothing

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Purple Reign

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Kickstarter Video for Season 3 of 99% Invisible

Kickstarter Video for Season 3 of 99% Invisible

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