Podcast Episode
99% Invisible1 Sep 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Vulcanite Dentures

Vulcanite Dentures

Before the 1850s, dentures were made out of very hard, very painful and very expensive material, like gold or ivory. They were a luxury item. The invention of Vulcanite hard rubber changed everything. It was moldable, it could be precisely … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

27 Jan 20129min

Immersive Ideal

Immersive Ideal

Beauty Pill is band I really like from Washington DC. They have released two EPs (The Cigarette Girl From the Future and You Are Right to be Afraid) and their last album, The Unsustainable Lifestyle, came out in 2004. In … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

18 Jan 201212min

The Pruitt-Igoe Myth

The Pruitt-Igoe Myth

The Pruitt-Igoe housing project in St. Louis became most famous at the moment of its demise. The thirty-three high-rise towers built in the 1950’s were supposed to solve the impending population crisis in inner city St. Louis. It was supposed … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

6 Jan 201211min

Accidental Music of Imperfect Escalators

Accidental Music of Imperfect Escalators

“There’s a secret jazz seeping from Washington’s aging Metro escalators – those anemic metal walkways that fill our transit system…they honk and bleat and squawk…why are you still wearing those earbuds?” -Chris Richards, “Move along with the soundtrack of Metro’s … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

19 Dec 20117min

Recognizably Anonymous

Recognizably Anonymous

Anonymous is not group. It is not an organization. Rob Walker describes Anonymous as a “loosely affiliated and ever-changing band of individuals who… have been variously described as hackers, hacktivists, free-expression zealots, Internet troublemakers, and assorted combinations thereof.” But when … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

9 Dec 201111min

The Human-Human Interface

The Human-Human Interface

Paola Antonelli is the Senior Curator in the Department of Architecture and Design at the Museum of Modern Art. Her most recent blockbuster show, Talk to Me, explored the communication between people and objects: from chairs that talk to subway … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Dec 20115min

Billy Possum

Billy Possum

It’s totally unfair. Hydrox cookies came out four years before the introduction of Oreos, but Hydrox could never shake the image that it was a cheap knock-off, an also-ran. As a consumer product, it’s completely out of your hands if … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

23 Nov 201112min

The Biography of 100,000 Square Feet

The Biography of 100,000 Square Feet

United Nations Plaza sits in the center of San Francisco. Most people consider it a complete failure as a public space. Its central feature, at the entrance of the plaza, is a unique fountain that was designed by Lawrence Halprin … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

18 Nov 201131min

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