Podcast Episode
99% Invisible1 Sep 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Darth Vader Family Courthouse

Darth Vader Family Courthouse

It’s hard to imagine a place where more desperate and depressing drama unfolds on a daily basis than a family courthouse- custody battles, abuse, divorce- and if you were to design a place to reflect and amplify that misery, not … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Okt 20118min

Sound of Sport

Sound of Sport

If Dennis Baxter and Bill Whiston are doing their job right, you probably don’t notice that they’re doing their job. But they are so good at doing their job, that you probably don’t even know that their job exists at … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Okt 20115min

The Steering Wheel

The Steering Wheel

If I asked you to close your eyes and mimic the action of using one of the simple human interfaces of everyday life, you could probably do it. Without having a button to push, you could close your eyes and … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

29 Sep 20117min

Super Bon Bonn

Super Bon Bonn

Cities are pretty robust organisms, they tend to survive even when put under tremendous stress and strain. Local industries rise and fall, people immigrate and emigrate, but most of these changes happen over decades. What happens to a city when … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

16 Sep 201110min

Elegy for WTC

Elegy for WTC

I want to be careful not to overstate what it means for a building to die. A building’s worth is an infinitesimal fraction of the worth a person’s life. Even two buildings don’t even move the needle in comparison to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Sep 20116min

The Speed of Light for Building Pyramids

The Speed of Light for Building Pyramids

Last year, Steve Burrows CBE (Principle at the engineering consulting firm Arup) spent several weeks in Egypt studying the pyramids through the eyes of a modern day structural engineer. The result, which was presented in a documentary for the Discovery … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

19 Aug 201110min

A Cheer for Samuel Plimsoll

A Cheer for Samuel Plimsoll

If you look at the outer hull of commercial ships, you might find a painted circle bisected with a long horizontal line. This marking is called the load line, or as I prefer, the Plimsoll line. This simple graphic design … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Aug 20117min

Design for Airports

Design for Airports

When I spoke with Allison Arieff about the design of airports, she said to me, if all airports simply played Brian Eno’s album Ambient 1: Music for Airports over the speakers, every airport would be better. I say this to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Juli 20118min

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