Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep975: Gordon Allott | President and CEO, BroadPeak Partners

Ep975: Gordon Allott | President and CEO, BroadPeak Partners

Gordon Allott is the president and CEO of BroadPeak Partners, the developer of the K3. K3 is software that takes data from anywhere, allows users to transform, filter, and unify through an intuitive UI, and send it to anywhere. Before founding BroadPeak Gordon was a consultant and attorney in the financial sector. This included advising a wide variety of bulge bracket banks and hedge funds on derivatives trading. Gordon led the energy trading and risk group for Sapient delivering trading projects for Duke, Constellation, JPMorgan, Chevron, and others. Prior to Sapient he was part of a startup (KWI) leading the USA as VP of Business Development and VP then Asia Pac (now Alstom). Gordon practiced as a derivatives attorney, has a JD from the University of Denver, and a BA from Drake University.

16 Dec 202221min

Ep974: Yoni Shohet | Co-Founder & CEO, Valence Security

Ep974: Yoni Shohet | Co-Founder & CEO, Valence Security

Yoni Shohet is a seasoned entrepreneur, with a successful track record in the Israeli cybersecurity landscape. Yoni received his BSc in Mathematics at the age of 19, and completed his service in the Israel Defense Forces as a cybersecurity team leader and project manager at one of Israel’s most esteemed military intelligence units. Valence is the second cybersecurity startup Yoni has founded, following his time as CEO and co-founder of SCADAfence, a pioneer in industrial IoT cybersecurity.

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Ep973: Guy Bejerano | CEO & Co-founder, SafeBreach

Ep973: Guy Bejerano | CEO & Co-founder, SafeBreach

Guy Bejerano is co-founder and CEO of SafeBreach, a pioneer in the continuous security validation category. Prior to SafeBreach, Guy was CSO of LivePerson, leading the security of one of the world's largest cloud platforms and providing security for more than 1 billion web visits across the internet each month. Guy has more than 24 years of expertise in operational, application, and network security, specializing in building security programs for global companies and cloud services, including the Information Security branch and red-team operations of the Israeli Air-Force.

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Ep972: Kevin Tate | Chief Marketing Officer, Clearbit

Ep972: Kevin Tate | Chief Marketing Officer, Clearbit

Kevin Tate helps Clearbit reach B2B companies that are trying to better understand their customers and optimize their digital funnel. He has over 20 years of leadership experience in sales, marketing, and product, and deep expertise in enterprise SaaS, eCommerce, digital marketing, social media, and IoT. Prior to joining Clearbit, Kevin held executive roles at SurveyMonkey, Chirpify, and ShopIgniter.

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Ep971: Nicole Tj | Co-Founder & CEO, Travis

Ep971: Nicole Tj | Co-Founder & CEO, Travis

Nicole Tj is the Co-Founder and CEO of Travis, a travel app that turns dream vacations into a reality while leading the charge on empowering micro-influencers who are changing how we discover, plan and book vacations. Before co-founding Travis, Nicole was a influencer who experienced the struggle and success of building your brand through partnerships and affiliate programs. She later worked in strategy and innovation consulting at Deliotte. Nicole uses her knowledge in technology and her first-hand experiences of being an influencer to inspire the mission and consumer goals of Travis.

12 Dec 202218min

Ep970: Yuval Samet | CEO, RiseUp

Ep970: Yuval Samet | CEO, RiseUp

Yuval is a product manager and entrepreneur with a passion for solving people’s pains through value-driven products. Yuval co-founded Analyzd, a fraud-protection company, which in 2011 was acquired by Klarna. Yuval joined Klarna and there he built the Klarna Tel-Aviv R&D center, founded the product group as Chief Product Officer (CPO) and finally acted as Chief Technology Officer (CTO). After 5 years at Klarna and 3 in Sweden, he moved back to Israel to build Impact Technology products for Israelis. In 2017 he cofounded RiseUp, a Profit-with-Purpose startup on a mission to create a world in which anyone can achieve financial wellbeing. RiseUp uses cutting-edge technology, entertaining content and a community of 50,000+ members, to help Israeli families control their finances and start to save money. He is currently CEO RiseUp.

11 Dec 202220min

Ep969: Erik Huberman | Founder and CEO, HawkeMedia

Ep969: Erik Huberman | Founder and CEO, HawkeMedia

CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions—Hawke Ventures, which raised $25M in its second fund, and most recently HawkeZ, an agency offering brands the tools needed to tap into GenZ. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30 Under 30, CSQ’s 40 Under 40, and Inc. Magazine’s Top 25 Marketing Influencers.

10 Dec 202220min

Ep968: Daniel Bai | Founder and CEO, CloseForChiro

Ep968: Daniel Bai | Founder and CEO, CloseForChiro

Dr. Dan is the CEO of CloseForChiro. a provocative and edgy business consulting company from an unlikely industry: chiropractic. He is an author, speaker, and thought leader on the subjects of sales and marketing in the modern world and has changed the antiquated notions most have about the subject. He has tackled the difficult dilemma that many business owners struggle with when it comes to serving humanity versus scaling a business. Although he serves the chiropractic industry exclusively, his lessons cross all boundaries and are sought by many other businesses and organizations.

9 Dec 202220min

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