Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Avsnitt(1162)

Ep969: Erik Huberman | Founder and CEO, HawkeMedia

Ep969: Erik Huberman | Founder and CEO, HawkeMedia

CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions—Hawke Ventures, which raised $25M in its second fund, and most recently HawkeZ, an agency offering brands the tools needed to tap into GenZ. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30 Under 30, CSQ’s 40 Under 40, and Inc. Magazine’s Top 25 Marketing Influencers.

10 Dec 202220min

Ep968: Daniel Bai | Founder and CEO, CloseForChiro

Ep968: Daniel Bai | Founder and CEO, CloseForChiro

Dr. Dan is the CEO of CloseForChiro. a provocative and edgy business consulting company from an unlikely industry: chiropractic. He is an author, speaker, and thought leader on the subjects of sales and marketing in the modern world and has changed the antiquated notions most have about the subject. He has tackled the difficult dilemma that many business owners struggle with when it comes to serving humanity versus scaling a business. Although he serves the chiropractic industry exclusively, his lessons cross all boundaries and are sought by many other businesses and organizations.

9 Dec 202220min

Ep967: Amit Sinha | Co-Founder, Unnati

Ep967: Amit Sinha | Co-Founder, Unnati

Fun fact: "I am a painter." Bio: Amit Sinha is the co-founder of Unnati, a new-age fintech powered Agritech platform. In his present capacity, Amit is responsible for overseeing all operations in Unnati. Amit comes with a rich academic background. Having completed his bachelor’s degree in mining engineering from the Indian Institute of Technology (IIT), he went on to pursue his MBA in PGDM and marketing from the Indian Institute of Management. Throughout the course of his prolific career, Amit has achieved several milestones and has been associated with renowned organizations in senior roles. He has previously worked with brands such as Infosys, PricewaterhouseCoopers (PwC), Bharti Airtel, and One97 Communications. He joined Paytm where he served as the Chief Financial Officer (CFO), Head of HR, COO, and Business Head for Insurance for over 4 years, before co-founding Unnati with Ashok Prasad. Amit aims to leverage his rich expertise and industry experience to scale Unnati’s operations and create farmer entrepreneurs across the country.

8 Dec 202221min

Ep966: Jacob Shwirtz | Content & Creators, Lightricks

Ep966: Jacob Shwirtz | Content & Creators, Lightricks

Jacob Shwirtz is a veteran executive of the creator economy, having worked with the top talent across every platform for over 20 years. He's held leadership roles at Viacom, WeWork and Endemol. Jacob now helps Lightricks connect with creators in meaningful ways, overseeing a team of talent managers. His favorite foods include buffalo wings, soup, and cappuccinos.

8 Dec 202222min

Ep965: Gal Shaul | Co-Founder and Chief Technology Officer, Augury

Ep965: Gal Shaul | Co-Founder and Chief Technology Officer, Augury

Today Eitan is the CEO at Road2 - a center how builds start-ups through networking, funding, and technology. also he serves as a co-president of the investment fund Friendly Angels Club. Lawyer Eitan Kate has been engaged for over 15 years. he took part in the team of the Ofer brothers and was a partner in the firm Amit Polk Matlon. Later, Eitan was involved in several senior positions in the leading med-tech companies in Israel, including Lumenis, Biosens-Webster - a subsidiary of Johnson & Johnson and served as COO at Kamada, one of the only ethical pharmaceutical companies in Israel. The world of investments is an integral part of Eitan's professional life, reflected in his familiarity with the Israeli ecosystem.

7 Dec 202224min

Ep964: Eitan Kyiet | Chief Executive Officer, Road2 Haifa

Ep964: Eitan Kyiet | Chief Executive Officer, Road2 Haifa

Today Eitan is the CEO at Road2 - a center how builds start-ups through networking, funding, and technology. also he serves as a co-president of the investment fund Friendly Angels Club. Lawyer Eitan Kate has been engaged for over 15 years. he took part in the team of the Ofer brothers and was a partner in the firm Amit Polk Matlon. Later, Eitan was involved in several senior positions in the leading med-tech companies in Israel, including Lumenis, Biosens-Webster - a subsidiary of Johnson & Johnson and served as COO at Kamada, one of the only ethical pharmaceutical companies in Israel. The world of investments is an integral part of Eitan's professional life, reflected in his familiarity with the Israeli ecosystem.

5 Dec 202222min

Ep963: Chris Clews | Author, What 80s Pop Culture Teaches Us About Life and Work

Ep963: Chris Clews | Author, What 80s Pop Culture Teaches Us About Life and Work

Growing up in the '80s and with over twenty years of leadership experience in corporate marketing, Chris Clews knew three things very well – '80s pop culture, business and this crazy thing we call life. One day, in his mid 40s, he was on his couch having a self pity party of one over a job that just wasn’t working out for him. Flipping channels he stopped on the classic 1983 movie The Outsiders and literally jumped off his couch when he heard Johnny Cade say, “You still have a lot of time to make yourself be what you want.” Yes I do still have a lot of time to make myself be what I want, he thought to himself. He left his corporate career of 20 plus years and combined his areas of expertise to create the popular book series, The Ultimate Series on Essential Work & Life Lessons from ‘80s Pop Culture, which includes two volumes of What '80s Pop Culture Teaches Us About Today’s Workplace, with a third title scheduled to be released late September 2022, Raised on The '80s: 30+ Unexpected Life Lessons from the Movies and Music That Defined Pop Culture’s Most Excellent Decade. He parlayed the books into a keynote speaking career on the same topic.

5 Dec 202221min

Ep962: Larisa Amir | Managing Director, Merck Healthcare R&D, Israel

Ep962: Larisa Amir | Managing Director, Merck Healthcare R&D, Israel

Larisa leads Merck KGaA's Healthcare R&D Center in Israel. She also serves on the Merck Global Healthcare Drug Discovery Technology Leadership Team and is a member of the "Women in Leadership" program. At Merck Larisa has managed global projects and teams across geographies and cultures. Larisa has extensive experience in the pharmaceutical industry, having worked for large corporations, small-to-medium businesses, and startups, and she is well-versed in process development, analytics, manufacturing, and technology transfer in the frame of pharmaceutical regulation. She is also involved in key startup business decisions such as the company's growth strategy, product portfolio, due diligence, technology review, and potential strategic relationships with other companies or investors.

2 Dec 202221min

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