Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep837: Guy Nirpaz | Founder & CEO, Totango

Ep837: Guy Nirpaz | Founder & CEO, Totango

Guy Nirpaz is a Silicon Valley-based entrepreneur and the CEO of Totango, the leading Customer Success solution. A pioneer in the Customer Success field, Guy is a well-regarded industry speaker and community contributor. Guy is also the author of “The Definitive Guide to Customer Success,” and established the Customer Success Summit. He’s passionate about people and technology and has dedicated his career to improving the way in which business is done through innovation.

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Ep836: Rachel Caplin | Business Development, Team8 Fintech

Ep836: Rachel Caplin | Business Development, Team8 Fintech

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Ep835: Shay Levy | Co-Founder & CTO, Noname Security

Ep835: Shay Levy | Co-Founder & CTO, Noname Security

Shai Levy, was born in Ramat Gan, and from a very young age he learnt to adapt to challenging life situations. He paved the way for the 8200 after studying physics and computers in high school and hurried to finish his matriculation in physics in tenth grade. From the Sisyphean classifications to the specific section to which he was admitted in the army which lasted 7 months he no longer recoiled. There he met Oz and even then they had signed together on a project that won them a 'Source of Life' award after they managed to convince their commander to promote a project that initially encountered opposition - and gained recognition for thinking outside the box. After military service he moved between start-ups and large companies when his last job was on Facebook. About a 2 years ago, he took part in the establishment of a Noname Security company that provides cyber solutions for APIs.

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Ep834: Daniel Lischinsky | Founder & CEO, Ohh-Med Medical Ltd.

Ep834: Daniel Lischinsky | Founder & CEO, Ohh-Med Medical Ltd.

Daniel is the Founder and CEO of Ohh-Med Medical. He is an Computer Science Engineer from the Technion Technological institute at Israel and specialist in VLSI technologies. He has  few patents in the field of anti aging and urology more specifically, in the field of Erectile Dysfunction (ED). He was one of the first employees in startups companies like Saifun Semiconductor, Mellanox Technologies (today Nvidia), Syneron, Founder of Endymed Medical (ENDY:tlv) acting as VP R&D and CTO. He is father of 3 boys, two of them are stundents  at Technion institute, and he is married to Ora a distinguished lawyer at Israel.

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Ep833: Dana von der Heide | Founder and Chief Commercial Officer, Parcel Perform

Ep833: Dana von der Heide | Founder and Chief Commercial Officer, Parcel Perform

Dana is the Founder and Chief Commercial Officer of Parcel Perform, the leading delivery experience platform for businesses covering 800+ logistics carriers worldwide. She leads the global go-to-market strategies and expansion efforts alongside the growth and commercial strategy within the company. The German-born entrepreneur and e-commerce logistics enthusiast worked in global strategy and regional business development roles for international logistics companies in Europe and Asia. Dana is a member of the distinguished eFounder Fellowship program by Alibaba, a network of international entrepreneurs and business leaders passionate about driving digital transformation. She also co-hosts the logistics podcast series ‘The Logistics Tribe’ and is an advisory board member of the German Logistics Association (BVL - Bundesvereinigung Logistik).

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Ep832: Yariv Omer | Founder and CEO, REIGO

Ep832: Yariv Omer | Founder and CEO, REIGO

Yariv is the Co-Founder and CEO of Reigo. He brings 22 years of software development and product management experience and more than 17 years of leadership of software groups and companies. Before joining Reigo, Yariv server as the GM and founder of Technicolor Israel, in addition he held positions of Head of R&D at Jungo, managing software deployed in more than 70 millions home.He was also an R&D and product executive in Cisco and Radcom. Yariv holds a Bsc. in computer science from Tel-Aviv University and an MBA in philosophy (as well from TAU)

16 Juni 202220min

Ep831: Tzahi Weisfeld | Vice President - Intel Ignite: Intel for Startups, Intel Corporation

Ep831: Tzahi Weisfeld | Vice President - Intel Ignite: Intel for Startups, Intel Corporation

This is a seasoned executive, serial entrepreneur, Intel Vice President, and General manager of Ignite. His career span of 25 years in tech consumer and enterprise markets.President of ASN (Accelerating Startup Nations), Tzahi was one of the founders of the Microsoft Israel R&D site and a member of its management team for eight years. This was also Head of Microsoft for Startups and Founder of the Microsoft Accelerators. His responsibilities span across 110 countries and included Microsoft BizSpark, a Global startup accelerator partnership with 200+ accelerators in 47 countries, Microsoft Later Stage Accelerators in Seattle, Bangalore, Beijing, Shanghai, Berlin, London, and Tel Aviv, as well as post acceleration programs and VC engagement. Prior to Microsoft for Startups, Tzahi co-founded a few startups, including Sequoia-backed Mintigo (Acquired by Anaplan), Vice President of Marketing & Strategy at Modu, the Israeli personal communications startup (IP sold to Google Corp). Tzahi held the position of Sr. Director of Business Management at Microsoft Corp. Prior to his period at Microsoft, Tzahi was the General Manager Americas and Corporate Vice President for the Mobile Market at Msystems (NSDQ: FLSH), which was acquired by SanDisk Corp (NSDQ: SNDK) for 1.6B at the end of 2006.  Additionally, Tzahi is among the 10 topmost Influential Israelis In Tech Worldwide (Business Insider 2014), and was also named one of the top influencers on Israeli Tech by NewsGeek magazine (Dec. 2015).

15 Juni 202225min

Ep830: Lisya Bahar Manoah | Partner, Catalyst Investments

Ep830: Lisya Bahar Manoah | Partner, Catalyst Investments

Lisya is the Senior Partner at Catalyst Funds since 2019. Lisya holds over 15 years of investment and management experience in PE and global leading corporations, in particular in the context of M&A transactions, post-merger integration and raising capital. Lisya has previously led the operational due diligence for the acquisition of Keter Group by BC Partners and managed post-acquisition integration. Prior to Keter, Lisya held management positions in one of the world's leading crop protection companies, ADAMA, and at Magna Steyr/BMW. Lisya has a multicultural background speaking fluent German, Turkish, English and Hebrew. She earned an MBA from Tel Aviv University, M.Sc. from Vienna University of Technology, and Harvard executive.

14 Juni 202221min

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