Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep827: Mati Lerner | Co-founder and CEO, Ridge

Ep827: Mati Lerner | Co-founder and CEO, Ridge

Mati Lerner is co-founder and CEO at Ridge, the world's most distributed public cloud. Mati invests and advises early-stage companies. He has an MBA from London Business School, Mati Lerner is Co-founder and CEO at Ridge, the world's most distributed public cloud. Mati invests and advises early-stage companies. He has an MBA from London Business School.

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Ep826: Oren Razon | Co-founder and CEO, Superwise

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Ep825: Eran Polack | CEO and Co-Founder, HAP Investments

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Ep824: Sharon Alalouf | Vice President Of Business Development APAC, Cellwize

Ep824: Sharon Alalouf | Vice President Of Business Development APAC, Cellwize

Sharon, a mother to 3 amazing boys and a spouse who’s a successful artist, fortunate with them, follow her to the other side of the world to explore the global business scene while enjoying the multicultural experience of ASIA. She is proud that she moved from her comfort zone and manage to have a triple career transformation : local to global, technology to business and customer side to vendor side. More than 20 years of divertive career, inspired by leaders that shape and highlight the importance of believing in herself and her achievements.Currently the VP of business development at Cellwize.

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Ep823: Micheal Peled | CEO and Founder, Singit

Ep823: Micheal Peled | CEO and Founder, Singit

As a child diagnosed with dyslexia Michael Peled, CEO, and founder of SingIt, struggled to learn English at school. His father told him that he learned English using the Beatles and Pink Floyd songs, and that is how the idea was born, learning English through the power of music.During his military service in the Ofek unit of the Air Force, Peled and his partner, Benny Rosner, CTO, and founder, decided to turn the idea into reality. In 2020, they began developing the SingIt app and created a unique platform that allows each student to learn English in the best and most effective way by listening to students' favorite songs.

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Ep822: Dror Glass | Co-Founder, Israel Secondary Fund

Ep822: Dror Glass | Co-Founder, Israel Secondary Fund

Co-founded Israel Secondary Fund (“ISF”), Investing in the Israeli secondary market since 2001 with 25 years of investment experience. Previously Managing Director at Nexus Global Partners, a global management consulting firm. Former Managing Director, Orama Investments, member of the IDB group, Senior Investment Manager Israel Corportaion and the Executive Director, the Wharton – Recanati Program at the Tel Aviv University. Served on the boards of various private and public companies, both in Israel and abroad. Registered C.P.A.(Isr) and holds a B.A. in Accounting and Finance and an M.B.A. in International Business and Finance from the University of Southern California (Dean’s List).

2 Juni 202223min

Ep821: Sophie Wade | Founder, Flexcel Network, LLC

Ep821: Sophie Wade | Founder, Flexcel Network, LLC

Sophie Wade is a work futurist, international keynote speaker, author, and authority on Future-of-Work issues. She is the host of the widely popular Transforming Work podcast and over 450,000 learners have taken her four LinkedIn courses which cover empathy, Future-of-Work skills, and Gen Z. Sophie is the Founder and Workforce Innovation Specialist at Flexcel Network, a Future-of-Work consultancy. Sophie’s executive advisory work and transformative workshops help companies adapt and update their work environments and attract, engage, and retain their multigenerational and distributed talent. She helps corporations maximize the benefits and minimize the disruption in their transition to talent-focused, digitalized work environments.

31 Maj 202221min

Ep820: Oren Toledano | CEO & Co-founder, Swimm

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Oren Toledano is the CEO and Co-Founder of Swimm, making Continuous Documentation an integral part of the development lifecycle. An accomplished leader in the hi-tech industry, Oren has led numerous international technological training hubs over the past ten years, including co-founding Israel Tech Challenge (ITC) in 2012 and serving as the CEO until 2019. Oren has a BA in Political Science from the Hebrew University and an MA in Security Studies from the Tel Aviv University.

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