Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep819: Didi Gurfinkel | Co-Founder and CEO, DataRails

Ep819: Didi Gurfinkel | Co-Founder and CEO, DataRails

Didi Gurfinkel is the Co-Founder and CEO of DataRails. Didi was previously the GM at Cisco and has extensive senior management experience with a focus on growth and innovation. Did holds B.Sc in economics and computer science, and an MBA. DataRails is the leading FP&A solution for Excel users. The cloud-based platform automates the process of consolidating and analyzing financial data, while allowing users to stay in Excel. Founded in 2015, DataRails is based in Tel Aviv, Israel. For more information, visit DataRails.com.Didi Gurfinkel is the Co-Founder and CEO of DataRails. Didi was previously the GM at Cisco and has extensive senior management experience with a focus on growth and innovation. Did holds B.Sc in economics and computer science, and an MBA. DataRails is the leading FP&A solution for Excel users. The cloud-based platform automates the process of consolidating and analyzing financial data, while allowing users to stay in Excel. Founded in 2015, DataRails is based in Tel Aviv, Israel. For more information, visit DataRails.com.

29 Maj 202223min

Ep818: Gerald Leonard |  CEO, Principles of Execution, LLC

Ep818: Gerald Leonard | CEO, Principles of Execution, LLC

A professional bassist, Gerald J. Leonard offers a unique approach to accomplishing more productivity in the workplace. Gerald is an international Keynote Bassist and Culture Change Expert. His programs integrate music, productivity, workplace culture and neuroscience.Gerald Leonard is the author of “Culture Is The Bass: 7 Steps to Creating High Performing Teams,” listed on Entrepreneur magazine as one of the “Top 15 Books on Business Culture That You Need to Read Today,"" and the book, ""Workplace Jazz: How to Improvise,” listed on Human Resources Online as one of the Top 10 must-read HR books. Gerald is the CEO of Principles of Execution, dba Turnberry Premiere, a Strategic Project Portfolio Management, Culture Change and IT consulting firm with over 20 years' experience working with large Federal and State Governments and Multi-National Corporations.

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Ep817: Julie Winkle Giulioni | Author, Promotions Are So Yesterday & Help Them Grow or Watch Them Go

Ep817: Julie Winkle Giulioni | Author, Promotions Are So Yesterday & Help Them Grow or Watch Them Go

Julie Winkle Giulioni is a champion for workplace growth and development and helps executives and leaders optimize talent and potential within their organizations. One of Inc. Magazine’s Top 100 speakers, she’s the author of Promotions Are So Yesterday: Redefine Career Development. Help Employees Thrive and the co-author of the international bestseller, Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Want, translated into seven languages.Julie is a regular columnist for Training Industry Magazine and SmartBrief and contributes articles on leadership, career development, and workplace trends to numerous publications including The Economist. You can keep up with Julie through her blog, LinkedIn and Twitter.

27 Maj 202220min

Ep816: Dan Brahmy | CEO, Cyabra

Ep816: Dan Brahmy | CEO, Cyabra

Dan Brahmy is the co-founder & CEO of Cyabra, a disinformation platform working with governments and consumer brands to uncover the 'real' online. The intentional spread of false information is now prevalent in our society. Living our lives on social media makes it easier for bad actors to spread any piece of content with damaging consequences to individuals, government entities, public figures, and brands.

25 Maj 202220min

Ep815: Asaf Toker | CEO, Matricelf

Ep815: Asaf Toker | CEO, Matricelf

Asaf is a medical doctor and the CEO of Matricelf, an Israeli biotechnology company that regenerates the future of medicine, developing tissues and organs from the patients own bio material.

25 Maj 202218min

Ep814: Peter Reynolds | CRO, Thetaray

Ep814: Peter Reynolds | CRO, Thetaray

An accomplished fintech executive and global sales leader with extensive experience building world-class and high performing revenue organizations that achieve hyper-growth. Peter brings two decades of experience selling enterprise software into financial institutions, fintech’s and global corporations and has end-to-end accountability for ThetaRay’s revenue organization. Prior to joining ThetaRay as Chief Revenue Officer, Peter started his career at HSBC before holding senior sales leadership positions at Earnix, Fundtech, Reval and Thomson Financial. Peter is a regular contributor to the industry dialogue as a well-respected thought leader he holds a law degree from London Guildhall University.

24 Maj 202220min

Ep813: Henry Barclay | CEO & Co-Founder, Pallo

Ep813: Henry Barclay | CEO & Co-Founder, Pallo

Henry spent 6 years growing technology startups in the Financial Technology and Cybersecurity domains from conception to 9-figure valuations, gaining a wealth of experience in sales ops and product design having managed large technology and sales teams. During this time he went through Telefonica’s accelerator Wayra, 3 investment rounds, closed 40 deals with the likes of Dominos & Nike, and built B2B2C banking software in collaboration with a Tier 1 bank. Henry was a Freelancer for 5 years prior to Pallo. During this time he advised family offices on investing into startups and advised many Seed-Series B stage companies on business strategy, investment strategy, product market fit, and sales operations. In addition to Pallo, he presently advises UN Habitat on their Cities Investment Facility, sitting on their investment advisory committee and is trustee to a UK foundation.

17 Maj 202223min

Ep812: Leon Kuperman | Chief Technology Officer,  CAST.AI

Ep812: Leon Kuperman | Chief Technology Officer, CAST.AI

Leon Kuperman is a co-founder and CTO at CAST AI. Formerly Vice President of Security Products OCI at Oracle, Leon’s professional experience spans tech companies such as IBM, Tuition, and HostedPCI. He has 20+ years of experience in product management, software design, and development, all through production deployment.

16 Maj 202222min

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