Inside LG's new gaming-driven content strategy
Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities
27 Maj 202114min
Robinhood on the crop of new investors and GameStop
Chief Marketing Officer Christina Smedley talks about the trading app's new ad campaign, financial influencers, and GameStop gains.
19 Maj 202122min
Kellogg's chief growth officer on data, e-commerce and personalization
Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.
12 Maj 202125min
Why people returning to cities are investing in furniture rentals
Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.
5 Maj 202121min
Why Goldfish turned to TikTok to court older snackers
Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker a...
28 Apr 202121min
Esports marketing
Kristin Connelly, Overwatch League VP and Head of Marketing, joins 'Marketer's Brief' podcast to talk about new digital tech advancements to combat the pandemic's negative effect on in-person competit...
22 Apr 202119min
How USAA is using lessons learned in the pandemic to grow its brand
Mayra Rivera, USAA's CMO, talks about marketing messaging and the channels the insurer is using to expand.
14 Apr 202120min
MLB marketing
Barbara McHugh, MLB's senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.
7 Apr 202126min
