Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Avsnitt(403)

Using EV charging as an ad network

Using EV charging as an ad network

Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher ...

31 Mars 202125min

How the travel industry is faring after a disastrous 2020

How the travel industry is faring after a disastrous 2020

American Express Travel's Audrey Hendley talks about new travel trends and what's on the road to recovery.

24 Mars 202117min

The challenges of vaccine marketing for health care brands

The challenges of vaccine marketing for health care brands

Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.

17 Mars 202121min

Why breakfast is the most important meal on Wendy's menu

Why breakfast is the most important meal on Wendy's menu

Wendy's Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.

10 Mars 202125min

How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours

How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours

CMO Aron North joins the 'Marketer's Brief' podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.

3 Mars 202122min

How Staples is preparing for the back-to-office shift

How Staples is preparing for the back-to-office shift

Daniel Reilly, VP of brand and product management, talks about building Staples' brands, changes in demand for office supplies and what's ahead.

24 Feb 202120min

Jimmy John's CMO dishes on the brand's new storytelling approach

Jimmy John's CMO dishes on the brand's new storytelling approach

Jimmy John's, known for its "Freaky Fast" delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer's Brief to discuss the brand's first Super Bowl campaign and ho...

17 Feb 202124min

Super Bowl hits and misses

Super Bowl hits and misses

Ad Age journalists break down the Big Game ad winners and losers.

10 Feb 202143min

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