Marketers of the Year
We break down our annual Marketers of the Year list, topped by TikTok
10 Dec 202027min
What Applebee's is doing differently to get through 2020
Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birt...
2 Dec 202023min
Heineken USA's innovation and ecommerce push
Alison Payne, VP of marketing for Heineken USA who oversees the beer importer's Mexican brands, updates us on what the company is doing to boost its ecommerce presence as the pandemic continues to alt...
25 Nov 202025min
How Lululemon is using Mirror to train for the future
New Chief Brand Officer Nikki Neuburger talks about the brand's recent Mirror acquisition, new creative AOR Droga5 and what's ahead.
18 Nov 202021min
How King Arthur Baking is preparing for the holidays after its pandemic rise
Bill Tine, VP of marketing at King Arthur Baking Company, joins Marketer's Brief to discuss how the company is trying to build on the rapid success it has seen in 2020, its 230th year in business.
11 Nov 202024min
Why Etsy is surging, and what it means for holiday
CMO Ryan Scott talks product trends, holiday marketing and thoughtful gifting
5 Nov 202026min
How COVID-19 has changed CVS' strategy
CMO Norman de Greve talks about areas of focus for CVS amid changing consumer behavior.
3 Nov 202020min
ANA's Bob Liodice on this year's Masters of Marketing
The Association of National Advertisers' biggest conference is being held remotely due to COVID-19. ANA CEO Bob Liodice joins Marketer's Brief to discuss how the event is being run this year and the a...
20 Okt 202024min
