Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Avsnitt(403)

What's ahead for the wedding industry

What's ahead for the wedding industry

The Knot's Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.

3 Feb 202124min

Super Bowl ad update

Super Bowl ad update

Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and w...

28 Jan 202125min

Celebrity booze brands

Celebrity booze brands

Behind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the "attorney to the stars." We also talk about his involvement...

20 Jan 202125min

What's driving new trends in personal finance

What's driving new trends in personal finance

NerdWallet's CMO talks about the brand's new campaign and how money needs have shifted amid COVID-19

13 Jan 202118min

How Little Caesars is taking on Big Pizza

How Little Caesars is taking on Big Pizza

As one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Pizza bra...

6 Jan 202124min

America's Hottest Brands

America's Hottest Brands

In this encore episode, Ad Age reporters discuss the 2020 lineup of America's Hottest Brands and look back at some picks from previous years.

30 Dec 202025min

From marketer to CEO

From marketer to CEO

In this encore episode, Cheryl Bachelder, one of Ad Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the pandemic.

23 Dec 202021min

How Hydrow, a rowing rival to Peloton, is building its brand

How Hydrow, a rowing rival to Peloton, is building its brand

Newly appointed Chief Commercial Officer Gretchen Saegh-Fleming talks fitness marketing

16 Dec 202018min

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