Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Avsnitt(403)

Fernando Machado on marketing during and after COVID-19

Fernando Machado on marketing during and after COVID-19

Fernando Machado, global chief marketing officer of Restaurant Brands International, discusses how brands such as Burger King have altered their marketing tactics due to COVID-19 and what they can tak...

29 Apr 202041min

Assessing marketer pandemic response

Assessing marketer pandemic response

In the latest episode of the Marketer's Brief Podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss how the pandemic is hitting industries like restaurants, retail and insuranc...

22 Apr 202025min

From marketer to CEO

From marketer to CEO

Cheryl Bachelder, one of Age Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the coronavirus pandemic.

15 Apr 202021min

The road to travel recovery post COVID-19

The road to travel recovery post COVID-19

Clayton Reid, CEO of travel marketing firm MMGY Global, talks about what travel brands should be doing now to handle the coronavirus pandemic and how to prepare for the future.

8 Apr 202024min

Nick Kokonas on how restaurants can make it through COVID-19

Nick Kokonas on how restaurants can make it through COVID-19

The co-owner and co-founder of the Alinea Group and founder and CEO of reservations system Tock joins Marketer's Brief to discuss how he helped his own restaurants and others pivot from high-end dinin...

1 Apr 202026min

A psychologist's advice for brands dealing with the pandemic

A psychologist's advice for brands dealing with the pandemic

Consumer psychologist Kit Yarrow explains what messages will and won't work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.

25 Mars 202025min

Coronavirus response ads begin

Coronavirus response ads begin

An update on the latest marketing news surrounding the pandemic, including how coronavirus response ads from Guinness and Ford are being received. Ad Age's E.J. Schultz, Jessica Wohl and Adrianne Pasq...

20 Mars 202015min

How marketers are handling COVID-19

How marketers are handling COVID-19

Ad Age is closely following the impact novel coronavirus is having on marketers. In the latest episode of the Marketer's Brief podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl dis...

18 Mars 202025min

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