Mike Haracz dishes on Szechuan Sauce, Wendy's and barbecue-related shenanigans
Mike Haracz joins Marketer's Brief to discuss his path toward becoming a chef, his tenure at McDonald's, promoting Wendy's breakfast, gaming, and his go-to spices.
11 Mars 202023min
Building a food community
Amanda Hesser, CEO of Food52, talks about how the company is expanding into new areas and how the brand's audience drives the business.
4 Mars 202025min
Anti-snob cocktail marketing
Jason Sorley, brand Director for whiskey at Diageo, on how Seagram's 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.
26 Feb 202024min
The why behind AI at skincare startup Proven
Proven Skincare uses artificial intelligence to create tailor-made products for individuals. Ming Zhao, the CEO and co-founder of the startup, joins Marketer's Brief to discuss why skin care is so tre...
19 Feb 202022min
CKE's new focus on its Happy Star
Patty Trevino, senior VP of brand marketing at CKE Restaurants Holdings Inc., dishes on the new "Feed Your Happy" campaign from 72andSunny New York, which is working on Carl's Jr. and Hardee's again a...
12 Feb 202027min
Marketing wellness into a brand
Hyatt is incorporating more wellness into its offerings for guests and employees. Mia Kyricos, the first global head of wellbeing at Hyatt, joins Marketer's Brief to discuss new partnerships and initi...
5 Feb 202021min
TrueCar gets a facelift
TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo up...
29 Jan 202020min
Auto Show Marketing
Craig Erlich of experiential marketing agency George P Johnson on the changes coming to the Detroit auto show—which is moving from January to June—and how auto brands can seize on the new format.
22 Jan 202024min
