Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Avsnitt(403)

Super Bowl ad chatter

Super Bowl ad chatter

Ad Age's Jessica Wohl, Jeanine Poggi and E.J. Schultz on the early trends emerging in advance of advertising's biggest day of the year.

15 Jan 202021min

Marketing New Year's resolutions

Marketing New Year's resolutions

How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer's Brief to discuss what he calls the brand...

8 Jan 202019min

Non-alcoholic booze

Non-alcoholic booze

Laura Lashley, national education manager for Seedlip, which bills itself as the world's first non-alcoholic distilled spirits brand, talks about the brand's origins and its plans for Dry January.

18 Dec 201919min

Marketers of the Year

Marketers of the Year

We discuss and dissect our ranking of the 10 companies and brands that marketed their way to the top in 2019.

9 Dec 201927min

Curly fry attitude

Curly fry attitude

Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as "the curly fry in a world of regular fries," says Adrienne Ingoldt, s...

4 Dec 201927min

Cola Wars

Cola Wars

Pepsi's marketing VP Todd Kaplan talks about the decision to lean into the phrase "Is Pepsi OK," and why he thinks Cardi B is a perfect fit for the brand. Plus, we try pin him down on what Pepsi has p...

27 Nov 201924min

Holiday retail marketing

Holiday retail marketing

Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week's holiday-themed pod.

20 Nov 201923min

Bringing pep back to milk

Bringing pep back to milk

Yin Rani, the new CEO of MilkPEP, joins Marketer's Brief to discuss how the milk marketing organization responds to an onslaught of non-dairy competition and how her prior roles at Campbell Soup and a...

13 Nov 201921min

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