Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions.
Eric and Ari talk about the first year of the Marketecture podcast and shout outs for various trends and predictions. Visit Marketecture.tv to join our community and get access to full-length in-depth...
22 Dec 202340min
Episode 51: What happened at The Arena Group? Former President and COO Andrew Kraft talks publishers, AI, curling, and more.
Andrew Kraft is one of the best known and respected executives in media. He recently left The Arena Group along with CEO Ross Levinsohn in the wake of an AI mini-scandal. We get to the bottom of what ...
22 Dec 202348min
Episode 50: What's the MRC and why should you care with George Ivie
Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the...
15 Dec 202342min
Episode 49: The guys from Taking Inventory talk social commerce
James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk with us about Snap, X, open web, and everything else. Visit Marketectu...
8 Dec 202345min
Episode 48: Anne Coghlan from Scope 3 on measuring and reducing carbon in advertising
Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute. Visit M...
2 Dec 202341min
Justify Your Existence: Vibe.co
Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as little as $50 per day. Visit Marketecture.tv to join our community and get access to ...
29 Nov 20236min
Episode 47: Brian Morrissey on how to create a sustainable media model
Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also YouTube blocks ad blockers. Visit Marketecture.tv to join our comm...
17 Nov 202342min
JYE: Channel99 brings view-through technology and analytics to B2B marketing
From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies in your ABM strategy. Justify Your Existence is a new format from ...
15 Nov 20236min
