Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media. Learn more about your...
10 Nov 202344min
Justify Your Existence: Recess is a Marketplace for Real World Sponsorships
Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactl...
8 Nov 20237min
Episode 45: PrograMADic, the Musical with Tom Triscari
Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture ...
3 Nov 202342min
Justify Your Existence with Taiv.tv
Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted and designed for that environment. Justify Your Exist...
1 Nov 20236min
Episode 44: Gavin Dunaway talks fraudulent ads and AdMonsters. Plus a Freewheel update and earnings.
Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on the Freewheel duplicate auction issue, and its earni...
27 Okt 202343min
Amaze Media Labs - Podcast promotion via contextual display ads
The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads ...
24 Okt 20236min
Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel
Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justi...
20 Okt 202345min
Spaceback - Adapting social posts to display and video ads
Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to exp...
17 Okt 20236min
