Marketecture: Get Smart. Fast.

Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence. Eac...

13 Okt 202345min

Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buye...

10 Okt 20236min

Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Elliott Easterling from BonBon tries to Justify His Exi...

6 Okt 202347min

BrightLine offers interactive and shoppable ad formats to large media companies like NBC Universal and Disney. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/...

2 Okt 20236min

LightShed's Rich Greenfield talks WGA strike, Charter-Disney, antitrust, and more. Also Justify Your Existence with Octane11. Marketecture is a new way to get smart about technology. Our team of real ...

29 Sep 202352min

ActionIQ is a customer data platform with a focus on data activation and orchestration. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full versi...

25 Sep 20236min

Ari and Eric are joined by reporter Ryan Barwick from Morning Brew to discuss Google, privacy, Twitter/X going programmatic, the Instacart IPO, and much, much more. Plus Justify Your Existence with Op...

21 Sep 202359min

BlueConic clients like Colgate, Mattel, and Hearst use it to activate first-party data across multiple sub-brands and support regional personalization. For more information about our expert, Mike Shie...

18 Sep 20236min