Of Record | The latest in digital marketing & advertising

Of Record | The latest in digital marketing & advertising

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

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Avsnitt(229)

Weekly Digital Marketing Update 2/1 | Super Bowl Marketing, Facebook Performance Marketers, and Netflix Intimidation

Weekly Digital Marketing Update 2/1 | Super Bowl Marketing, Facebook Performance Marketers, and Netflix Intimidation

Digital Ad Market Update: 1/26 - 2/1 2019If you are in marketing you know all eyes are on the Super Bowl this week.Matt and Joe use the first 15 minutes to discuss what Super Bowl marketing will look ...

1 Feb 201935min

Weekly Digital Marketing Update 1/25 | Fyre Fest and FOMO, Anchor?, and Netflix

Weekly Digital Marketing Update 1/25 | Fyre Fest and FOMO, Anchor?, and Netflix

Digital Ad Market Update: 1/18-1/25 2019Matt and Joe sit down to talk what is new in the digital marketing world and this week is all about the Fyre Fest doc FOMO.What is Anchor doing to carve market ...

25 Jan 201933min

12: Feeding Florida with Robin Safley | "In a way it seems complicated, but we did just land something on Mars."

12: Feeding Florida with Robin Safley | "In a way it seems complicated, but we did just land something on Mars."

Robin Safley is the Executive Director of Feeding Florida, a statewide network united of 12 food banks to provide a healthy food supply to every community.Matt and Joe sit down with Robin to learn abo...

23 Jan 201957min

Weekly Digital Marketing Update 1/18 | Swipe Or Scroll, Future of OTT Ad Buying, and Spotify Podcasts

Weekly Digital Marketing Update 1/18 | Swipe Or Scroll, Future of OTT Ad Buying, and Spotify Podcasts

Digital Ad Market Update: 1/10-1/17 2019Matt and Joe sit down to talk what is new in the digital marketing world. It wasn't a sexy news week, but a lot of things still happened:Swipe or Scroll is beco...

18 Jan 201933min

11: Keeping Your Community Active In Your Brand with For The Table Hospitality

11: Keeping Your Community Active In Your Brand with For The Table Hospitality

Matt Thompson is the Managing Partner of For The Table Hospitality, the group known for the creation of Tallahassee restaurant and bar icons Madison Social, Township, Centrale, Happy Motoring, and SoD...

16 Jan 20191h 32min

Weekly Digital Marketing Update 1/11 | 2019 Predictions, Alexa Holiday Sales, and A Few More Stories

Weekly Digital Marketing Update 1/11 | 2019 Predictions, Alexa Holiday Sales, and A Few More Stories

Digital Ad Market Update: 1/3 - 1/11We have missed everyone, but are back in 2019 with our first news episode.This week:Matt and Joe talk 2019 predictions and here is the run down. Direct to consumer ...

11 Jan 201932min

10: Training and Supplying The Bulwark of Our Society With Ben Honey | "Your network is far more valuable than your net-worth."

10: Training and Supplying The Bulwark of Our Society With Ben Honey | "Your network is far more valuable than your net-worth."

First Responders are the front line of our society. Everyday they suit up to handle real issues and respond at the most critical times. Most of us take this for granted.Not Ben Honey and his family ru...

9 Jan 20191h 15min

Weekly Digital Marketing Update 12/21 | Google Riding the Nostalgia Wave, Facebook Watch/Keyword Ads/Groups, and Instagram Redesign

Weekly Digital Marketing Update 12/21 | Google Riding the Nostalgia Wave, Facebook Watch/Keyword Ads/Groups, and Instagram Redesign

Digital Ad Market Update: 12/13-12/20 2018Last week in digital and social media news:Google, like all millennials, is feeling nostalgic this holiday season with the roll-out of their new holiday ad, G...

21 Dec 201834min

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