Of Record | The latest in digital marketing & advertising

Of Record | The latest in digital marketing & advertising

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

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Avsnitt(229)

Weekly Digital Marketing Update 10/25 | Netflix User Growth, OTT Overview, and Targeting On Digital

Weekly Digital Marketing Update 10/25 | Netflix User Growth, OTT Overview, and Targeting On Digital

Digital Ad Market Update: 10/19-10/25 2018This week in digital news:Netflix user growth exceeds their quarterly goal by close to 2 million users. Yes, more ex's everyday are waking up to their past pa...

25 Okt 201848min

06: Digital Focus Group | Show Me Your Social Feed

06: Digital Focus Group | Show Me Your Social Feed

Social media feeds tell a lot about you and your consumer behaviors. Joe and in-house social media expert, Shannon focus group the SDS team including women ranging from 21-36, single, newlywed, marrie...

23 Okt 20181h 28min

Weekly Digital Marketing Update 10/18 | Digital Video Ad Market, Amazon Wants the NFL, and Branded Social Media Content

Weekly Digital Marketing Update 10/18 | Digital Video Ad Market, Amazon Wants the NFL, and Branded Social Media Content

Digital Ad Market Update: 10/11-10/18 2018.This week the discussion is about the digital video ad market. Pro Tip: You should already have a video plan for your business, agency, or client.Could Amazo...

18 Okt 201854min

Weekly Digital Marketing Update | Longform VS Shortform Video, Facebook Portal, and Disaster Communications

Weekly Digital Marketing Update | Longform VS Shortform Video, Facebook Portal, and Disaster Communications

What's new this week in Digital Marketing? Facebook releases their first (actually second, remember that Facebook phone?) hardware product, the Facebook Portal. Matt and Joe sit down before Hurricane ...

12 Okt 201852min

05: The Business of Government with Peter Schorsch | "I don't think we're a media company, as much as a startup.""

05: The Business of Government with Peter Schorsch | "I don't think we're a media company, as much as a startup.""

Florida Politics is a billion dollar industry with continual growth. Peter Schorsch is at the center of this industry and created a media empire around it. Matt and Joe sit down with Peter to talk the...

8 Okt 20182h 13min

Weekly Digital Marketing Update | Facebook Data Breach, Facebook Reserve Buys, and Amazon Highlighted Products

Weekly Digital Marketing Update | Facebook Data Breach, Facebook Reserve Buys, and Amazon Highlighted Products

What's new this week in Digital Marketing? Facebook punched in the face again with a data breach! Matt and Joe sit down for their weekly update discussing Facebook's data breach, Facebook moving towar...

4 Okt 201832min

04: #InternationalPodcastDay | We Love Podcasts

04: #InternationalPodcastDay | We Love Podcasts

International Podcast Day was yesterday and we couldn't think of a better episode to release than our podcast on podcasts! Joe and Producer Kyle sat down to talk about the one thing that they both lov...

1 Okt 20181h 2min

Weekly Digital Marketing Update | Vertical Video, Podcast Advertising, and Amazon Ads

Weekly Digital Marketing Update | Vertical Video, Podcast Advertising, and Amazon Ads

What's new this week in Digital Marketing? Vertical video! Matt and Joe sit down for a short episode discussing vertical video, Panoply focusing on advertising/hosting, and eMarketer's updated Amazon ...

20 Sep 201819min

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