Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1060)

The Podcast Preservation Paradox

The Podcast Preservation Paradox

Preservationists fear video stealing podcasting’s soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they’re both right. Written and narrated by Tom Webster Edited by Bryan...

9 Juli 202512min

India's Podcasting Boom, Spotify Returns Pod.Link, & More

India's Podcasting Boom, Spotify Returns Pod.Link, & More

Today in the business of podcasting: podcasting is booming in India, Moonbug has a study into how parents consume ad-supported media, Spotify is giving pod.link back to its original developer, an expl...

8 Juli 20256min

Amazon x Roku, Spotify Upgrades Car Listening, & More

Amazon x Roku, Spotify Upgrades Car Listening, & More

Today in the business of podcasting: Amazon's DSP is selling Roku inventory, a case study of a podcast that lowered downloads but upped audience engagement, Spotify Jam has been updated in Android Aut...

7 Juli 20255min

Lessons from Cannes, Covering Demos w. Podcasting, & More

Lessons from Cannes, Covering Demos w. Podcasting, & More

This week in the business of podcasting: the power of Health & Wellness and Self-Improvement podcast consumers, how podcasting can cover demographic blind spots, lessons from Cannes Lions, and YouTube...

27 Juni 202510min

Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More

Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More

Today in the business of podcasting: unlocking the power of purpose-driven podcasting, how podcasting can cover demographic blind spots, non-podcast video on Spotify, and how indie agencies are compet...

26 Juni 20257min

Germany's Podcast Demographics, How YouTube's Algorithm Works (Kinda), & More

Germany's Podcast Demographics, How YouTube's Algorithm Works (Kinda), & More

Today in the business of podcasting: YouTube is a great place for podcasters to get visibility but not necessarily the perfect fit for every podcast, companies weigh in on the Spotify Partner Program ...

25 Juni 20258min

Podcasts on Smart TVs, Attention-Getting Audio, & More

Podcasts on Smart TVs, Attention-Getting Audio, & More

Today in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunchyroll has a new companion podcast produced with S...

24 Juni 20258min

How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More

How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More

This week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bombing Iran over the weekend, two senators allege Spo...

23 Juni 20258min

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