Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1060)

Taking Podcasts on the Road, Lessons from Cannes, & More

Taking Podcasts on the Road, Lessons from Cannes, & More

This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio goin...

20 Juni 202510min

Creators @ Cannes, Amazon's Prime Ad Load, & More

Creators @ Cannes, Amazon's Prime Ad Load, & More

Today in the business of podcasting: the under-utilized benefits of podcast live events, creators are in the conversation at Cannes, reducing risk as download popularity drops, Amazon has doubled thei...

18 Juni 20258min

Ads on WhatsApp, SiriusXM on MMM, & More

Ads on WhatsApp, SiriusXM on MMM, & More

Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have ...

17 Juni 20257min

YouTube's Place in Podcasting, Telling Stories with Pixels, & More

YouTube's Place in Podcasting, Telling Stories with Pixels, & More

This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new fe...

13 Juni 20258min

Mattresses and Metrics

Mattresses and Metrics

Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that.  Written and narrated by Tom Webster Edited by Bryan Ba...

12 Juni 20259min

Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More

Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More

Today in a special episode of The Download we're covering nine stories rapid-fire in an "Oops, all Quick Hits" spectactular. As a result, you can find links to every piece mentioned here on SoundsProf...

12 Juni 20254min

2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More

2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More

Today in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Google AI is impacting search traffic. Find links to e...

11 Juni 20255min

New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More

New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More

Today in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interestin EuroMillions with a podcast, and what the Creat...

10 Juni 20256min

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