Audio's U.K. Advertising Bargain, Social is the Denominator, & More
This week in the business of podcasting:Tom Webster's fourth Podcast Atlas installment argues social platforms are the denominator of podcast advertising, with YouTube reaching 82% of monthly podcast ...
24 Juli 9min
The Argument For Buying U.K. Podcast Ads, Acast Posts Q2 Surge, & More
Thought processThought processToday in the business of podcasting:Tom Webster's fourth Podcast Atlas installment frames social platforms as the denominator of podcast advertising, with YouTube reachin...
23 Juli 7min
Creators Constrained @ World Cup, Audio's Back-to-School Edge, & More
Today in the business of podcasting:Creator content was the most boring part of the World Cup, and Scalable pins the blame on FIFA's restrictive partner posting policies while athletes and fans drove ...
22 Juli 5min
The Podcast Atlas, Part 4: The Denominator
Winning on quality is only half the story when the audience you want is already spending its day somewhere else.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.
22 Juli 10min
IAB Tech Lab Opens Measurement v2.3 for Comment, World Cup Lessons About Creators, & More
Today in the business of podcasting:The IAB Tech Lab has opened a 30-day public comment period on version 2.3 of its Podcast Technical Measurement Guidelines, updating how downloads, audience, and ad ...
21 Juli 6min
Audio Anchors Podcasting, WARC's YouTube Numbers, & More
Today in the business of podcasting:A new Nielsen Podcast Listen & Watch report finds audio remains the core of podcast consumption, with 90% of monthly listeners tuning in via audio and 62% also watc...
20 Juli 4min
The Attention Span Myth, Clips Open Podcasting's Front Door, & More
Today in the business of podcasting:Tom Webster's latest Podcast Atlas installment examines podcast clips as a discovery engine, finding 89% of listeners watch clips on social platforms and roughly a ...
17 Juli 7min
Podcasting's Front Door is Clips, Amazon DSP x Triton Digital, & More
Today in the business of podcasting:Tom Webster's latest Podcast Atlas installment digs into podcast clips as the industry's discovery engine, finding that 89% of listeners watch clips on social platf...
16 Juli 5min
