Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1062)

New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More

New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More

Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for adv...

31 Okt 20244min

Better Podcast Marketing and The Curiosity Gap

Better Podcast Marketing and The Curiosity Gap

It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation. Written and narrated by Tom Webster Audio edited by Newton Schot...

31 Okt 20249min

Acast on the Podcast Pulse, False Endorsement Law Arrives, & More

Acast on the Podcast Pulse, False Endorsement Law Arrives, & More

Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year.Find links to e...

30 Okt 20244min

New Sonic Branding Report, Influencer Marketing's Political 🧳, & More

New Sonic Branding Report, Influencer Marketing's Political 🧳, & More

Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships.Find links to every article mentio...

29 Okt 20242min

Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More

Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More

Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing.Find l...

28 Okt 20244min

[Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest Union

[Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest Union

This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: The Media Roundtable is back! This week, we're making waves in...

25 Okt 202433min

Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More

Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More

Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX.Find links to every article mention...

25 Okt 20248min

UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More

UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More

Here's what you need to know for this week in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM debate.Find links to every article mentioned and ...

24 Okt 20245min

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