Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Den här podcasten är hämtad från ett öppet RSS-flöde och publiceras inte av Podme. Den kan innehålla reklam.

Avsnitt(1062)

Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More

Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More

Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming services are being bundled with your groceries.Find links...

23 Okt 20243min

Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two

Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two

Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process. Written and narrated by Tom Webster Audio edited by Newton Schott...

23 Okt 20248min

Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More

Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More

Here's what you need to know for this week in the business of podcasting: new acquisitions, Americans warm up to advertising, and the top spenders in podcast advertising.Find links to every article me...

22 Okt 20244min

Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More

Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More

Here's what you need to know for this week in the business of podcasting: audio is popular in Germany, Spotify video ads get verified, and Amazon launches generated ads.Find links to every article men...

21 Okt 20244min

Kids & Family Ad Opportunity, Music Debuted on Podcast, & More

Kids & Family Ad Opportunity, Music Debuted on Podcast, & More

Here's what you need to know for this week in the business of podcasting: a look at video and audio-focused podcast audiences, opportunities in Kids and Family, and podcasting grows up.Find links to e...

18 Okt 20248min

Spotify 💸 Audiobook Publishers, Podcast Protests Airline, & More

Spotify 💸 Audiobook Publishers, Podcast Protests Airline, & More

Here's what you need to know for this week in the business of podcasting: audiobook growth, This American Life gets premium, and Southwest under pressure.Find links to every article mentioned and the ...

17 Okt 20245min

Podcast Debuts 🎵 Single, YouTube on RSS, & More

Podcast Debuts 🎵 Single, YouTube on RSS, & More

Here's what you need to know for this week in the business of podcasting: the first single debuted on a podcast, more "Questions To...", and breaking into the Gen Z sphere.Find links to every article ...

16 Okt 20244min

Audio and Video Podcast Consumers in 2024, Part One

Audio and Video Podcast Consumers in 2024, Part One

The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted...

16 Okt 20248min

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