Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Den här podcasten är hämtad från ett öppet RSS-flöde och publiceras inte av Podme. Den kan innehålla reklam.

Avsnitt(1062)

Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More

Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More

Here's what you need to know for this week in the business of podcasting: podcasting grows up, kids and family opportunities for advertisers, and Spotify expands its audiobook reach.Find links to ever...

15 Okt 20244min

Podcast Audience Interia, A Podcasting Election, & More

Podcast Audience Interia, A Podcasting Election, & More

Here's what you need to know for this week in the business of podcasting: Wondery moves to merch, candidates go on a podcast tour, and why we need to promote podcasting.Find links to every article men...

11 Okt 20247min

Podcasting's Inertia Problem, Wondery x Spencers, & More

Podcasting's Inertia Problem, Wondery x Spencers, & More

Here's what you need to know for this week in the business of podcasting: a call to promote podcasting, presidential candidates take on podcasts, and a new Wondery collab.Find links to every article m...

10 Okt 20243min

Influencers Focus Live Events, Podcast Ad Size Matters, & More

Influencers Focus Live Events, Podcast Ad Size Matters, & More

Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour.Find links to every articl...

9 Okt 20243min

Inertia Is The Enemy of Podcasting

Inertia Is The Enemy of Podcasting

A significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be done to rectify this. Written by Tom Webster Narrat...

9 Okt 20248min

Walmart's Podcasting Insights, Audible en España, & More

Walmart's Podcasting Insights, Audible en España, & More

Here's what you need to know for this week in the business of podcasting: more coverage of the presidential podcast tour, Audible's Spanish anniversary, and how Walmart is utilizing podcasting.Find li...

8 Okt 20244min

Presidential Podcasting Tour, Wondery Launching Toy Line, & More

Presidential Podcasting Tour, Wondery Launching Toy Line, & More

Here's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from Advertising Week NYC.Find links to every article m...

7 Okt 20244min

Chartable Replacements, Podcasting @ Advertising Week, & More

Chartable Replacements, Podcasting @ Advertising Week, & More

Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting’s coming to Advertising Week, and updates to Apple Podcasts.Find links to e...

4 Okt 20248min

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