You Don't Know Vietnam

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

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Avsnitt(73)

E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom

E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom

Ho Thuy Tien and Thue Quist Thomassen from market research agency Decision Lab return to You Don’t Know Vietnam to break down their latest Connected Consumer Report — and what it means for brands. We ...

22 Apr 202532min

E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan

E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan

Tammy Thi Phan is a Chief Digital Marketing Officer who spent most of her professional life overseas working for some of the biggest global brands. She spent eight years working at Google in Singapore...

9 Apr 202529min

E47: Inside Vietnam’s blockchain takeover: Cris D. Tran on grit, growth and gaming

E47: Inside Vietnam’s blockchain takeover: Cris D. Tran on grit, growth and gaming

Cris D. Tran is a leading voice in Vietnam's blockchain space. He's the Regional General Manager Web3 (SEA) and Head of Growth (VN) at The Sandbox, a community-driven application that connects brands ...

25 Mars 202536min

E46: Vietnam market entry updates: 6 tips CEOs must know to avoid failure

E46: Vietnam market entry updates: 6 tips CEOs must know to avoid failure

Vietnam's market readiness signals are everywhere. And they are strong. GDP growth is solid YoY with no signs of slowing down, and Foreign Direct Investment is at record highs. But what should CEOs be...

11 Mars 202535min

E45: The delicate art of doing business in Vietnam - with fine dining chef patron Quang Dung

E45: The delicate art of doing business in Vietnam - with fine dining chef patron Quang Dung

Quang Dung is the Chef Patron of Chapter Dining and Grill and Tales Saigon, which are two restaurants helping to raise the bar and push the boundaries in Vietnam's rapidly changing F&B scene. While Ch...

25 Feb 202541min

E44: Can Esports become Vietnam’s biggest entertainment export?

E44: Can Esports become Vietnam’s biggest entertainment export?

TK Nguyen is as high energy as the industry he's working in: Esports. As the CEO of GAM Entertainment, TK leads Vietnam's most successful Esports League of Legends team as they continue to represent V...

11 Feb 202538min

E43: Expert insights for recruiting (and keeping!) talented teams in Vietnam

E43: Expert insights for recruiting (and keeping!) talented teams in Vietnam

In this episode of #YouDontKnowVietnam, we speak to HR expert Hanh Ngo, who recruits teams for new hotels for the Intercontinental Hotel Group in Southeast Asia and Korea. With 15 years in HR, Hanh ha...

21 Jan 202540min

E42: I've been a business lawyer in Vietnam for 20 years. Here's my tips for newcomers!

E42: I've been a business lawyer in Vietnam for 20 years. Here's my tips for newcomers!

If your company is looking for a piece of the action in Vietnam this year, this episode is for you. In this instalment of You Don't Know Vietnam, Ian talks to Jerome Buzenet, a business lawyer with 20...

7 Jan 202535min

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