You Don't Know Vietnam

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

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Avsnitt(73)

E41: What Vietnamese foodies want from restaurant brands

E41: What Vietnamese foodies want from restaurant brands

If anyone knows about Vietnam's foodies it's Dao Chi Anh, the Director of Corporate Brand & Marketing at Golden Gate Restaurant Group. In her role, Chi Anh is across a massive 500 restaurants from 50 ...

19 Nov 202441min

E40: Why your brand MUST connect with Vietnamese women (and how!)

E40: Why your brand MUST connect with Vietnamese women (and how!)

Angélique Masse Nguyen and Duong Phan founded NOI, an agency that helps brands understand and communicate better with Vietnamese women. In this episode, they explain how Vietnamese women hold most of ...

5 Nov 202435min

E39: Fighting the dark side of Vietnam's rapid development: human trafficking

E39: Fighting the dark side of Vietnam's rapid development: human trafficking

On this episode of You Don't Know Vietnam, we have the pleasure of talking to Michael Brosowski, the Founder and Strategic Director of Blue Dragon - a children's foundation that's been doing some of t...

22 Okt 20241h 6min

E38: Demonslayer talks Vietnamese creativity in Hollywood and reviving rare 80s V-Wave

E38: Demonslayer talks Vietnamese creativity in Hollywood and reviving rare 80s V-Wave

Meet artist, DJ and producer Dan Nguyen, or Demonslayer. From archiving and reviving Californian V-wave from the 80s to DJing the Hollywood premiere of HBO's The Sympathizer, Dan has been representing...

8 Okt 202434min

E37: The challenge of being a modern Vietnamese mum - and why they manage the money!

E37: The challenge of being a modern Vietnamese mum - and why they manage the money!

Diep Hoang is a content creator and mother and baby influencer on the channel Love At First Shine. She also has a podcast with her husband where they talk openly about the challenges faced by couples ...

24 Sep 202428min

E36: Why doing business in Vietnam is an uphill battle (and how to win)

E36: Why doing business in Vietnam is an uphill battle (and how to win)

Marina Tran-Vu is the founder and CEO of EQUO, a Vietnam-based startup that produces eco-friendly products to tackle the big problem of single use plastics. EQUO makes everything from takeaway food co...

27 Aug 202434min

E35: The rise of craft, "speakeasies", and Vietnam's first ever whiskey distillery

E35: The rise of craft, "speakeasies", and Vietnam's first ever whiskey distillery

Michael Rosen is a co-founder of Về để đi Spirits, a contemporary liquor brand and distillery making craft gin, rum, creme de cacao, triple sec and... wait for it... whiskey. Today, Michael tells me w...

13 Aug 202436min

E34: Viet Rap to Viet Rave: Producer Nodey talks Vietnam's soundscape

E34: Viet Rap to Viet Rave: Producer Nodey talks Vietnam's soundscape

Hailing from the graffitied streets of Paris, Nodey came to Vietnam to explore his Vietnamese roots through music. The result? His unique sound inspired by old school hip hop, high tempo electronic mu...

30 Juli 202430min

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