You Don't Know Vietnam

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

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Avsnitt(73)

E33: Communal upbringings, gossip, and their impact on marketing in Vietnam

E33: Communal upbringings, gossip, and their impact on marketing in Vietnam

Linh Dao Smooke is the COO of Hackernoon, a tech community website that has more than 45,000 contributing writers and millions of readers each month. But today, me and Linh talk about pretty much ever...

16 Juli 202439min

E32: What do Vietnam's Gen Z look for in a workplace?

E32: What do Vietnam's Gen Z look for in a workplace?

Thuy Hoang is COO at The Sentry, a collection of co-working and lifestyle spaces that house more than 70 startups and established companies in Ho Chi Minh City. Today, she tells me what young Vietname...

2 Juli 202436min

E31: Positioning “brand Vietnam” on the world stage - with The Lab Saigon

E31: Positioning “brand Vietnam” on the world stage - with The Lab Saigon

Meet Tuan Le and Phuong Anh Nguyen from The Lab Saigon. Tuan is the Co-Founder and Creative Director while Phuong Anh is the Strategic Partnerships Director and partner of The Lab Saigon, an agency ma...

18 Juni 202437min

E30: Mental health in Vietnam: family dynamics, social pressures and rising divorce rates

E30: Mental health in Vietnam: family dynamics, social pressures and rising divorce rates

Keira Ngo is a writer, podcast host and research assistant who specialises in the prevention of mental health issues among young people in Vietnam. She recently earned the Fulbright scholarship from t...

4 Juni 202445min

E29: Vietnam’s can vs Singapore’s cannot: comparing life, work and culture

E29: Vietnam’s can vs Singapore’s cannot: comparing life, work and culture

Michael Ngo is the General Manager for Southeast Asia and Taiwan at Elsa Corp, a Vietnamese ed-tech start up that's taking the world by storm. Currently responsible for a team of 100 people in Vietnam...

21 Maj 202444min

E28: How not to lose face or get cancelled in Vietnam

E28: How not to lose face or get cancelled in Vietnam

Phuc Map, real name Brandon Hurley, has risen to popularity in Vietnam by mastering the art of speaking Vietnamese, and being funny with it on YouTube, TikTok and TV. He's got more than half a million...

7 Maj 202450min

E27: What is Zalo and why is it SO popular in Vietnam?

E27: What is Zalo and why is it SO popular in Vietnam?

Vinh Xo is the founder of Vat Vo Studio, a team of independent tech reviewers on YouTube with more than 2m subscribers. Today, he tells me why people in Vietnam are so crazy about Apple products, the ...

16 Apr 202437min

E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans

E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans

As a sports journalist and editor, Luu Thien knows all about the sports trends keeping Vietnam buzzing with energy. Today, he talks about the current sports landscape in Vietnam, the growth of Esports...

2 Apr 202452min

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