How using humor helped Aviation gin laugh all the way to the bank
In this episode we explore the behavioral science principles behind Aviation Gin’s success. In particular we look at why humor is such an effective (but underused) tool for brands. We cover work by ...
6 Maalis 202524min
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as ...
27 Helmi 202535min
How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world
In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used...
20 Helmi 202530min
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
In this episode we sit down with Sarah Carter and discuss how marketers can best use behavioural science. We focus on using behavioural science for good, whether that’s encouraging people to eat veg, ...
13 Helmi 20251h
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
In this episode, we look at the behavioral science secrets behind the success of Kraft Mac and Cheese. We focus on two broad areas. First, how they managed to launch a new version of the product (with...
6 Helmi 202529min
Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s k...
30 Tammi 202536min
How Pret a Manger harnessed variable rewards to recover from the pandemic
In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look ...
23 Tammi 202523min
Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
We talk with Seth about how to best understand people's motivations and why direct questioning sometimes fails. We cover ideas like the illusion of effort, the curse of knowledge and how to respond wh...
16 Tammi 202549min
