The replication crisis: How to avoid basing your marketing on bogus findings
In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby i...
9 Tammi 202524min
How to change habitual customer behaviour in the New Year
In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at...
19 Joulu 202427min
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing
In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from ne...
5 Joulu 202449min
The behavioural science behind the perfect gift
In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark. ...
20 Marras 202429min
Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising
In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotio...
5 Marras 202459min
Get Out the Vote: How behavioral science can boost voter turnout
In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant n...
24 Loka 202426min
How indulgence brands can benefit from moral licensing
In this episode, we explore how indulgence brands like soft drinks and ice creams can use behavioral science principles. We discuss moral licensing, where people overcompensate in one area after behav...
9 Loka 202419min
Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the ...
26 Syys 202444min
