How Uber creates psychological distance to make prices feel smaller
Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance betwe...
2 Touko 202322min
Bonus Episode - The key lessons from Richard’s new book, The Illusion of Choice
In this special episode we take a look at Richard's new book, the Illusion of Choice and gain exclusive content from our author himself. Hear about the stories that inspired the book, and most importa...
27 Maalis 202324min
How Wellow uses the science of sound to signal comfort
Understanding the power of sound symbolism and ease vs. motivation can help brands create strong associations in consumers' minds and boost their willingness to take action. In this episode, we explor...
6 Maalis 202312min
How Pringles used rhyme to become America’s top chip
From their iconic tube shape to the innovative stackable shape, Pringles chips have been a snacking staple in homes across America for decades. But what is the driving force behind its success? The a...
13 Helmi 202312min
How Amazon has ruthlessly removed friction to encourage customers to come back for more
Amazon has revolutionized e-commerce, and this episode dives into the behavioral science behind their success. From one-click purchasing to Amazon Prime - discover how these features rooted in behavi...
26 Tammi 202317min
How Häagen-Dazs used foreign branding to create a premium image
Haagen-Dazs sounds foreign so it must be good. This episode explores how Haagen-Dazs leverages foreign branding and price relativity, turning frozen CPG into luxury and setting up positive consumer ex...
12 Joulu 202213min
How L'Oréal emphasizes their cost to signal quality
L'Oréal Paris' famed tagline, “Because You’re Worth It” has been used by the brand for over 50 years. This episode explores how L'Oréal has used behavioral science tactics such as perceptual fluency a...
6 Joulu 202214min
How Guinness uses a weakness to emphasize a strength
As Guinness looked to expand globally outside of the UK, it had a product differentiation that could have been seen as a real problem. This episode explores the Pratfall Effect, and how brands can l...
4 Joulu 202215min
