Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain r...
4 Maalis 35min
How small behavioral shifts can help make you happier
In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, an...
25 Helmi 46min
Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back
In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing,...
18 Helmi 1h 5min
How to use behavioral science to create positive social impact
In this episode, we start our mini-series on behavioral science for social good. This time, we’re discussing how to encourage people to stop smoking. We explore three principles – social proof, the im...
11 Helmi 49min
Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus
In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevin explains how small tactics can boost creativity, ...
4 Helmi 1h 1min
Inside Hacking the Human Mind: lessons from the world’s most effective brands
In this episode, we celebrate our new book Hacking the Human Mind. We share our favorite chapters, unpack the behavioral science behind the brands featured, and reflect on what we’d add if we were wri...
28 Tammi 48min
MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work
In this 100th episode, MichaelAaron and Richard look back on their favorite moments from the podcast so far, including standout brand case studies like Guinness and Aperol, and key behavioral science ...
21 Tammi 42min
Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks so...
14 Tammi 51min
