The Power Of Saying 'No': Turning Down Opportunities May Actually Be a Good Thing
Saying yes feels good. It’s helpful, it’s human—and it’s how your firm quietly bleeds to death. 😵 In this episode, John and Mark dive into the real power of saying NO: qualifying hard, protecting yo...
27 Loka 202543min
The Pipeline Graveyard: Bringing Cold Leads Back to Life
Your CRM is haunted. Not by ghosts...but by cold leads, stalled proposals, and “maybe next quarter” conversations that never saw the light of day. In this episode, John and Mark take you on a guided t...
13 Loka 202541min
Partner Involvement in Sales and Marketing: What Could Go Wrong?
Go ahead, put all of BD on the shoulders of your most expensive asset. What could possible go wrong? In this episode, John and Mark explore the pros and cons of partner involvement in business devel...
29 Syys 202537min
Listen Up! Create Stronger Client Bonds With Empathy and Understanding
"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." - Dale Carnegie In this episode, Mark and J...
15 Syys 202541min
Quit Your Pitching! How NOT to do Social Selling
Before you pitch slap that prospect, listen to this episode. John and Mark tear down some terrible 'pitch slaps' from their LinkedIn DMs and offer a better way to approach social media. Shift your so...
1 Syys 202537min
The 3 Buyer Archetypes: How to Engage With Each Role on the 'Buying Committee'
What kind of buyer did you talk to on your last sales call? When it comes to buying professional services, there is usually more than one buyer. Some refer to this as a 'buying committee.' So what di...
18 Elo 202536min
Account Expansion: Unlock Revenue You Already Earned
Why expand existing accounts when you can chase new logos forever? 😵💫 On this episode, John and Mark break down the concept of 'account expansion' — growing revenue from existing client accounts: ...
4 Elo 202540min
Digital Marketing Strategy for Consulting Firms
For consulting firms that have exhausted their network and the referral well has run dry, a digital marketing strategy is essential to attract new clients. But how? In this episode, Mark and John walk...
21 Heinä 202531min
