#122: App Marketing for Black Friday & Cyber Monday with Jason Smith, VP of Sales (UK & Europe) at MoEngage
When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work. In fact, I’m sorry to say, b...
26 Syys 202223min
#121: Untapping app growth with great ad creatives with Dan Greenberg, Chief Design Officer at ironSource
You’ve seen these great videos from Apple they tend to start with the WWDC event every summer, right? Both indie app developers and big app powerhouses get a chance to share a bit of their experience ...
19 Syys 202233min
#120: 2022 Mobile App Experiences Gap Survey with Corey Gault, Senior Director of Corporate Communications at Airship
Think about it, from the time you wake up in the morning to the moment you fall asleep at night you use tools. Please, don’t picture necessarily a hammer or a screwdriver as a tool, I mean tools in a ...
12 Syys 202240min
#119: LTV in Mobile with Levi Matkins, CEO of LifeStreet
At the heart of any sustainable business is knowing how much money you actually make with each client. When you launch a mobile app project, your hope is to sustain this business for years to come, no...
22 Elo 202223min
#118: What an app and the Black Mirror movie have in common? with Emily Tate, Managing Director at Mind the Product
At this very moment, somewhere on the planet app development teams are working on new mobile apps. Some of them are thinking through features of those apps, others are ready to launch them on an app s...
15 Elo 202235min
#117: App Subscriptions Best Practices with Tobias Boerner, Co-Founder at Admiral Studio
It’s been a while since we talked on this podcast about App Subscriptions - the latest business model for mobile apps that powers revenue generation for so many apps today. It all started with video a...
8 Elo 202222min
#116: An App Launch: Expectations vs. Reality with Amrick Chauhan, Lead Product Manager at Which?
Expectations versus reality. This theme is as old as this world. In so many walks of life, we set our expectations high, we’re driven by optimism, which on itself is a great quality but sometimes it m...
1 Elo 202226min
#115: Chasing app users’ rapidly changing interests with Fabien-Pierre Nicolas, Advisor at SmartNews
If you app marketer, one of the things at your job that rises your pulse and eyebrows is the mobile churn. This is the KPI that measures the percentage of users who have abandoned your app, the logic ...
25 Heinä 202246min
