Up Next with Gabriella Mirabelli

Rod Duclos, Associate Professor of Marketing at Ivey Business School at Western University, joins Up Next to discuss research published in April 2026 in the International Journal of Research in Market...

6 Elo 28min

Joshua Lifrak spent five years building the mental skills program for the Chicago Cubs, including the 2016 World Series championship run, before taking that framework into the corporate world. His bo...

30 Heinä 25min

Kaley Mullin is a sociologist and cultural insights practitioner who cofounded Cool Shiny Insights after serving as Head of Youth and Trends at YouTube and working on Disney's ABC Family to Freeform ...

23 Heinä 26min

MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss new research on how tweens relate to gaming. Three-quarters of 8- to 12-year-olds now call themselves gamers, a r...

16 Heinä 26min

Thomas Bunn is Global Chief Client Impact Officer at Zeno Group and the architect of Clarity 2030, a study of more than 1,400 communications professionals across 10 countries. The data surfaces a str...

9 Heinä 28min

Ryan Webb, associate professor at the Rotman School of Management and director of the Management Data Analytics Lab, has spent years studying why consumer behavior is so hard to change, and why market...

2 Heinä 27min

AdGood Foundation accepts CTV ad inventory that publishers donate, routes it to nonprofits at $5 to $6 CPM, and charges roughly 70% below market rates. The model sits inside the existing ad stack, use...

25 Kesä 25min

MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss YPulse's Post-Social Playbook report, based on a survey of 1,500 13 to 39-year-olds in the US and Canada. The dat...

18 Kesä 29min