WIN

I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.

My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.

Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.

Every episode we sit down with an MSP owner, a sales leader, or a vendor exec and ask:

How are you winning?

No theory.

No recycled advice you've already read on LinkedIn.

Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.

New episodes weekly. Learn more about Fox & Crow Group at https://foxcrowgroup.com/